Web analytics tools such as Google Analytics can give you the inside line on the effectiveness of your SEO strategy.
The information generated by web analytics software provides the intelligence to steer your SEO campaign, based on real facts and figures about your website traffic.
By learning about your site’s strengths and weaknesses in detail, we can refine your SEO strategy to further enhance your website’s overall standard of Search Engine Optimisation. We use tools like Google Analytics as well as our own advanced in-house tools to reveal exactly who’s coming to your website, what they came for, and where they came from. Once we’ve gathered everything we need to know, we’ll pore over the data and work out the best methods for taking your SEO strategy forward.
Some things our web analytics can tell us about your website:
- First time visitors – the new people coming to your site
- PPC traffic – those visitors arriving via your ‘paid for’ activities
- Search engine referrals – which search engines are sending you traffic
- Other referrers – non-search engine websites linking to you
- Organic search terms – the keywords that are working best for you
The list goes on. Our own in-house SEO tools and methods expand on the data generated by mainstream products such as Google Analytics, allowing us to dig even deeper into your website and identify key points of difference over your competition. Once web analytics have helped us to better understand the behaviour of your users, we can then capitalise on the knowledge by implementing highly targeted refinements such as including critical long-tail phrases
in your website content, to drive quality visitors to your domain.
Web analytics – refining websites, driving traffic