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Spyglass

Free vs. Paid Link Data: Why you’d be mad not to use Bing Webmaster Tools

December 19, 2014
Alex Darwin

Whether you own a small personal blog, or run the e-commerce department for massive high-street chains, link analysis is important to you. It’s how you can tell whether your posts are being promoted, how far your last campaign reached –…

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SEO Expectations

SEO Expectations: How Long Should I Wait for an SEO Campaign to Take Effect?

November 19, 2014
Natalie Eagling

The question of how long you could expect an SEO campaign to start taking effect is something commonly asked by many clients. To an extent this is understandable, after all, it is an investment in the improvement of their business…

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Penguin-3.0

Penguin 3.0: “It’s a slow worldwide rollout”

On Friday 17th October, Google updated the prolific Penguin algorithm, version Penguin 3.0. The “slow” rollout is said to be affecting around 1% of all English search queries globally. This was confirmed by Pierre Far in a Google+ post to…

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Buyer-Personas

Buyer Personas: Top 10 Questions You Should Ask

October 28, 2014
Natalie Eagling

Buyer personas are vital to ensure that your content reaches its intended target audience. The best way to think about a buyer persona is as a fictional character that you can help focus all of your efforts towards. Ideally, your…

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UKSA 2014 Shortlisted pink

WMG Nominated for UK Search Award

October 3, 2014
Natalie Eagling

We are thrilled with the news that we have been nominated in the UK Search Awards for our work with citizenM hotels. The campaign for citizenM has involved amazing results and a fantastic ROI from organic traffic. We’re delighted with…

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Panda

Major Google Update Begins Roll Out

September 30, 2014
Natalie Eagling

Recently, Google announced that the latest version of its Panda update had been released, with the aim of penalizing poor or ‘thin content’ from ranking well. A “Slow Rollout” Has Begun Announced via a post on Google+ on the 26th…

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