Social media is a breeding ground for conversation. And in an increasingly consumer driven world, social networks are proving to be invaluable for brands who wish to engender organic growth by interacting with their customers in a more meaningful way.
Posted: 19 Jun 2013
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Internet Marketing
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SEO
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Content Writing
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Twitter
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Facebook
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Social Media
The latest algorithm updates have been put in place to target spammy queries and black hat tactics. However, in a cheeky move, it appears that some black hat SEO has managed to rank on page one for “payday loans” with a blog named paydayloansfrommrcutts.blog.co.uk.
Posted: 17 Jun 2013
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SEO
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Google
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Penguin
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Rankings
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Matt Cutts
Content marketing’s something that you will definitely have been hearing about from the creative agencies and colleagues around you. It’s certainly the topic marketers are talking about at the moment.
Posted: 10 Jun 2013
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Internet Marketing
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SEO
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Google
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Content Writing
Local SEO is all about ranking highly in local search results, with the aim of pulling in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth.
Posted: 06 Jun 2013
Tags :
SEO
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Link Building
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Google
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Local SEO
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Link Profile
It used to be that producing endless reams of content, stuffed with the appropriate keywords, was a viable way of gaining search visibility in Google. But Google’s users began to complain. Watered down content was devaluing their search experience, and Google was losing users as a result. So to address this problem, Google released their Panda algorithm update.
Posted: 03 Jun 2013
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SEO
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Google
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Content Writing
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Panda
SEO is Search Engine Optimisation. Essentially it is optimising your website so it easy for search engines to crawl, index and understand your content. If the search engines decide your website is trusted and of good quality, relevant content, then they will increase its rankings on the Search Engine Results Page, or SERP.
Posted: 31 May 2013
Tags :
SEO
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Google
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Meta Data
If your site has experienced a sudden drop in rankings, you may have fallen victim to a Google manual penalty. Manual penalties are imposed by Google on websites which violate their quality guidelines. These violations can take many forms, including buying do-follow links or using automated link building.
Posted: 30 May 2013
Tags :
SEO
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Google
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Link Building
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Penguin
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Panda
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Google Penalty
Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others.
Posted: 23 May 2013
Tags :
SEO
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Google
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Link Building
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Penguin
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Algorithm Updates
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Link Profile
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Rankings
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Matt Cutts
LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking.
Posted: 22 May 2013
Tags :
SEO
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Social Media
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LinkedIn