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Team WMG Pretty Muddy Challenge 2016

Andy Watson
Team WMG got down and dirty at the weekend, with three of our employees taking part in the Pretty Muddy charity run in Sheffield on Saturday 7 May. Kate Eastham, Alana Cannon and Megan Askam donned WMG t-shirts and completed...
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WMG Shortlisted In The Drum Search Awards 2016

Andy Watson
Nominations for The Drum Search Awards were announced this week, with WMG shortlisted for the “Best Use of Connected Devices – SEO & PPC” award for the work that we’ve done with sk:n, the UK’s leading private skin care clinic. The brief...
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John Mueller Google Hangouts Session: Query Filtering and UI

Andy Watson
Google frequently arranges live Google Hangout sessions online, hosted by its Webmaster Trends Analyst, John Mueller, who runs one-on-one sessions with a select group of search specialists. WMG’s Dan Picken attends these sessions to ensure he’s at the leading edge...
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7 Tips For Measuring The Success Of Your Content Marketing Campaigns

Whether traditional or online, marketing disciplines have always been under pressure to show a return on their activities. With the inclusion of web analytics, integration of CRM and customer intelligence, plus a myriad of systems, content marketing is the most…

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Did Recent Google SERP Changes Have The Effect We Were All Expecting?

As an avid reader of all things PPC related, I was particularly excited to read the great Larry Kim’s analysis of the recent changes to the Google SERP changes, when the much revered right hand side ad positions were removed…

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Is Your Google Mobile Search Advertising All It Can Be?

Laura Sheppard
As digital marketers we all know the importance of mobile devices and it’s been a hot topic for a number of years now. Mobile usage continues to grow at a rapid rate, as we’ve evolved into a nation of mobile...
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