Just like you would spring clean your home or valet your car, auditing your website will give you an opportunity to get rid of nasty stains or unwanted clutter. Your website needs to be maintained just like anything else you own, and an SEO audit will help you understand how your website is performing.
Good SEO requires constant refinement and improvement, so frequent check-ups are essential. Here, we’ve put together some basic checks for an SEO audit.
Perform an SEO Health Check: The Basics
There are so many different aspects of website management and analysing after your site’s performance is a key part of keeping it healthy. So pick up your stethoscope and get ready to carry out an essential basic inspection on your domain.
1. Use Google Webmaster Tools – if you haven’t set up Google Webmaster Tools, make sure you do. This fantastic tool was designed to help website owners understand their websites better and you can check everything from:
• Crawl errors and crawl stats
• Site map configuration
• Robots.txt configuration
• Popular search queries
• Site speed and site performance
Webmaster Tools can be used to analyse existing data so that you can think of ways to improve upon your site.
2. Crawl your website for discrepancies – there are many different tools available on the internet, many of them free of charge, and these tools can help you crawl your website for discrepancies which you may not have otherwise noticed. So what discrepancies do you want to look out for?
• Duplicate titles
• Missing titles
• Duplicate meta descriptions
• Missing meta descriptions
• Crawl depth
3. Link and competitor analysis – on page SEO is important but you still need to look at getting links. It’s important to evaluate your backlinks against your competitors. There are various tools on the internet which can analyse how many links are pointing to your website and what their sources are.
A link analysis tool can help you review:
• Dofollow links
• Follow links
• Anchor text links
• Competitor benchmarking
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