As 2012 draws to a close, we are beginning to reflect on the eventful year we have all had. From Penguins to Pandas and Pirates, it certainly hasn’t been the smoothest of rides for the world of SEO and digital marketing. However, with a new digital age on the horizon, there is a multitude of things to look forward to in 2013.
1. International E-Commerce Marketing For 2013 Has An Estimated Value Of £600bn
With annual e-commerce spending forecasted to grow 119% on average throughout the world by 2014, it is likely that e-commerce sites will have to adopt international SEO strategies in order to accommodate international customers and compete in international markets.
2. Online Ad Spend in the UK is predicted to increase to £6.7bn
In 2011, the value of the international e-commerce market was £424bn. Cisco Systems research estimates its value to be £600bn by 2013 and reach £935bn in 2015. With such drastic increments predicted, it is no wonder that businesses are keen to drive higher volumes of relevant traffic with online advertising and PPC analysis.
3. New tools such as The Google Disavow Tool and Facebook Conversion Measurement
New tools like the Google Disavow Tool have given webmasters greater control over elements that may unfairly harm their traffic and rankings – say goodbye to negative SEO tactics and welcome an era in which you can be more selective over the sites that link to you. Additionally, the new Facebook Conversion Measurement tool will allow businesses to monitor the effectiveness of social advertisements more effectively.
4. More Complimentary WebMarketing Group Seminars and Workshops
Probably the best things to look forward to in 2013, or at least we like to think so, is our breakfast seminars and digital marketing workshops. Learn something new at one of our scheduled events and have breakfast on us.
5. Social Media’s Increasing Influence with over 2.8bn Social Profiles
Social media nay-sayers can eat their hats next year as the influence of social continues to grow. Many businesses are beginning to show their interest in pursuing social media and expanding their business reach through online communities. With more tools than ever before to measure social success, businesses will have to embrace the social sphere in order to compete and improve rankings with social signals.
There’s no doubt that 2013 will be a big year for the digital world so let’s grab it by the reindeer horns and bring in the New Year with a bang! If you have any questions about your online strategy for 2013, give us a call today.
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