The best way to attract high quality links naturally is to create and promote linkable content that is worthy of recommendation by your industry peers. So how exactly should you go about creating content that is likable and linkable?
Since the launch of Google Penguin, webmasters have had to clean up their act when it comes to managing their link building strategy. In the eyes of Google, they want their users to find the most relevant site for their query. As a result, natural link profiles are rewarded as they will be recommended or “voted for” by authoritative sites within their niche. Here are some top tips for creating linkable content:
Make It Relevant & Informative – Original, well-written and enticing copy is the key to getting people to link to you. Whether you have something new to say or a different take on a current issue, it is likely that those within your niche will want to pass it on if they believe it will be useful to others that share their interests.
Regularly Recycle It – Do you have an abundance of mediocre content that could become great linkable content if it was tweaked or enhanced? Recycle any content that can be updated to make it more relevant, current or attractive to potential link prospects.
Be the Best in Your Industry – Don’t settle for saying what’s already been said. Aim to become the leading linkworthy authority in your industry niche. Spend time conducting your own research and put hot topics in a different light. Whether people agree with you or not, it’s a good starting point for lively debate and can help nurture relationships with influencers.
Add Visual Aids - Using visual aids and educational infographics make for linkable content. This also opens you up to a range of social platforms where people frequently share multimedia content.
Make it Easy to Share – Shareable content is linkable content. The easier you make it for people to share, the more chance it has of being seen and the greater its link potential. Make content easy to share by adding the relevant social buttons whenever you promote your site content.
To find out more about our dedicate team of in-house journalists and specialist content writers,talk to one of the team today and find out how we create great linkbait.
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