It’s clear that having a good presence in Google and other search engine’s can help bring in more customers and help your business grow. Ethical, sustainable SEO work can bring this kind of presence for businesses online and it seems that message is being realised by more and more companies.
A recent study
from Social Media Examiner showed that 68% of marketers are planning on increasing their investment in SEO in 2012 as the switch from offline to online marketing spend continues. It also showed that SEO was the second highest form of marketing that marketers were planning to participate in in 2012, coming in just behind email marketing.
The study was aimed principally at social media
and marketer’s habits and plans for 2012. The key findings included:
- 83% see social media as an important part of their business.
- Video marketing is top of the ‘to do’ list for 2012
- 67% of marketers plan on increasing their activity on Google+
- The top five social media networks for marketers were Facebook, Twitter, LinkedIn, blogs and YouTube
What’s clear is that internet marketing is continuing to thrive and companies see the value that is offered by successful marketing on the web. The combination of a successful SEO campaign
and a strong social media presence can deliver an excellent return on investment and they are channels that continue to grow in popularity for both marketers and the general public alike.
If you’d like advice on how best to structure your SEO and social media activity then feel free to get in touch
for a free website audit or to talk to one of our consultants.
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