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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

68% of Marketers Planning to Increase SEO Investment in 2012

It’s clear that having a good presence in Google and other search engine’s can help bring in more customers and help your business grow. Ethical, sustainable SEO work can bring this kind of presence for businesses online and it seems that message is being realised by more and more companies.

A recent study from Social Media Examiner showed that 68% of marketers are planning on increasing their investment in SEO in 2012 as the switch from offline to online marketing spend continues. It also showed that SEO was the second highest form of marketing that marketers were planning to participate in in 2012, coming in just behind email marketing.

The study was aimed principally at social media and marketer’s habits and plans for 2012. The key findings included:

83% see social media as an important part of their business.
Video marketing is top of the ‘to do’ list for 2012
67% of marketers plan on increasing their activity on Google+
The top five social media networks for marketers were Facebook, Twitter, LinkedIn, blogs and YouTube

What’s clear is that internet marketing is continuing to thrive and companies see the value that is offered by successful marketing on the web. The combination of a successful SEO campaign and a strong social media presence can deliver an excellent return on investment and they are channels that continue to grow in popularity for both marketers and the general public alike.

If you’d like advice on how best to structure your SEO and social media activity then feel free to get in touch for a free website audit or to talk to one of our consultants.