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Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month. more...

Do Press Release Links Really Benefit Rankings? There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise. more...

Blog - Analytics

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.

How Does SEOMoz’s Feed Authority Work?

SEOMoz recently released a brand new tool; the Fresh Web Explorer. Only available to Pro SEOMoz users, and currently still in the beta stage, it’s been described by SEOMoz software engineer Dan Lecocq as being a ‘giant feed reader’. However, it actually promises to do a lot more.

Posted: 17 Apr 2013
Tags : Internet Marketing | Website Design | Analytics | Digital Marketing

Referrals from Google Images Drops By 63%

Referrals from Google images have dropped by 63% since the launch of the new Google image platform, according to statistics from Define Media Group.

Posted: 16 Apr 2013
Tags : SEO | Google | Analytics | Organic Traffic | Google Image Search

Interesting Mobile Search Stats

2013 is set to be the year of mobile search. As consumers turn to tablets and smartphones to get their search fix, businesses are forced to cater for users on a variety of desktop and mobile devices.

New Google Universal Analytics Code Coming

Users will need to switch to the next version of Google Analytics soon as they begin launching their new Universal Analytics code. A beta version of Universal Analytics has just been made available to the public which will require webmasters to replace all of the Google Analytics code on their site.

Posted: 12 Apr 2013
Tags : SEO | Google | Analytics | Instant Traffic | Universal Analytics

Integrating Paid and Organic Search Marketing

Paid search and SEO principles seem to remain largely separate entities when it comes to online marketing according to Expedia’s Director of Inbound Marketing, Martin MacDonald. Speaking recently at the Performance Marketing Insights Conference, he stressed the importance of combining the two search marketing disciplines.

Can Chrome’s Autofill Increase Conversion Rates?

Chrome overtook IE in May last year to become the world’s most used browser. With its popularity still on the rise, its Autofill feature could technically be used to improve conversion rates.

Tablets Overtake Smart Phones in Web Traffic Stakes

Tablet devices have overtaken mobile smart phones for global web traffic, according to the latest research by Adobe Digital Index. Analyzing more than 100 billion visits to 1000+ web-sites world-wide, Adobe discovered that websites are now getting more traffic from tablets than smartphones.

WMG to Host SEO Breakfast Seminar in Leeds

Join The WebMarketing Group on the 20th March for a complimentary breakfast seminar on “Generating a Return on Investment from SEO”. Learn how the right investment in search engine optimisation can radically and rapidly transform your business.

Top Tips for Digital Marketing Newbies

A modern day marketing strategy needs to incorporate all the necessary digital elements in order to reach and connect with your target market.

5 Reasons to Look Forward to SEO in 2013

As 2012 draws to a close, we are beginning to reflect on the eventful year we have all had. From Penguins to Pandas and Pirates, it certainly hasn’t been the smoothest of rise for the world of SEO and digital marketing. However, with a new digital age on the horizon, there are a multitude of things to look forward to in 2013.

WMG Successfully Revoke a Google Manual Penalty

A prominent online pharmaceutical retailer came to us for advice when they found they had been hit with a manual penalty. Following a thorough back-link profile cleanup, WMG successfully managed to revoke the manual penalty against the site.

SEOmoz Makes Followerwonk Available for Pro Members

SEOmoz has made Followerwonk available to SEOmoz Pro members.

Posted: 20 Aug 2012
Tags : SEO | Analytics | Social Media | Twitter

Using Keyword Order to Recognise Potential Revenue Pockets

Analysing keyword order could be integral to capturing unrealised revenue according to the latest research from a contributor at Search Engine Watch.

Posted: 10 Aug 2012
Tags : SEO | Analytics | Google | Keyword Analysis

Does Your Organic Traffic Need a Boost?

Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results.

Organic Search Traffic Being Significantly Undervalued by Businesses

A recent report has highlighted how businesses and internet marketers may be incorrectly attributing sales online, stressing that organic traffic could be being undervalued by more than 80%.

Posted: 20 Mar 2012
Tags : Internet Marketing | SEO | Analytics | Ecommerce

New EU Cookie Law to Disrupt Most Websites

On 26th May website owners will be required to comply with the ICO’s new EU cookie law. Here's what you need to know...

Posted: 27 Feb 2012
Tags : Internet Marketing | Analytics

You & The New Google Analytics: It’s Time to Make Friends

In April Google unveiled the new version of Google Analytics. This will become the default in January so we look at some of the positives and negatives.

Posted: 22 Nov 2011
Tags : Google | Analytics

Has the Latest Google Analytics Sessions Update Affected Your Data?

The latest update to sessions in Google Analytics has caused a little bit of a stir in our quiet and humble world of SEO. Just when we thought the storms had subsided post Panda, we’re hit ...

Posted: 26 Aug 2011
Tags : SEO | Google | Analytics

Google Analytics Tracking for Google Shopping Visits

This is Google Shopping. It makes life easier for internet shopping addicts who don’t want news articles and other information clogging up their search results. This function was most ...

Posted: 24 Aug 2011
Tags : SEO | Google | Analytics

The Amazing Advantages of Advanced Web Ranking

As one of the fastest growing SEO agencies in the UK WMG is in constant need of the best tools for the job, and we've found that Advanced Web Ranking is one such tool.

Posted: 12 Oct 2010
Tags : SEO | Analytics | Meta Data

How best to measure social media marketing return on investment

Measuring social media uses "soft" success metrics but bolted on to website analytics can give insight into ultimate monetary ROI metrics

Posted: 09 Feb 2010
Tags : Internet Marketing | Analytics | Social Media | M-VAP

Web marketing success - keep calm and get found

Web and online is a long process - learn, evolve, measure and adapt your strategies for success

SEO Predictions for 2010

What will 2010 bring for SEO: real time search, two main search engines, speed & Caffeine among others

Google Link: Command – Understanding How it Works

Link: Command in Google is a good gauge of links but make sure you really measure the number of links using comprehensive analytics

Posted: 23 Nov 2009
Tags : SEO | Link Building | Google | Analytics

Multivariate Analysis - increasing conversion rates and improving online marketing

Multivariate analysis or testing is an often underused SEO technique that can improve online marketing. Read how to improve conversion rates

How SEOs Know SEO – Keeping Our Eyes Firmly on The Radar

How do SEOs know SEO? It's a constant learning curve and keeping an eye out for changes is fundamental

Posted: 06 Nov 2009
Tags : Internet Marketing | SEO | Analytics | Social Media

Make Your Website Work – how to convert visitors into customers

Make Your Website Work - how to increase conversion and reduce bounce rates

Keep Track With Google Analytics

It's the most comprehensive free statistics provider on the web.

Posted: 28 May 2009
Tags : Google | Analytics | Web Management

How To Solve The Yahoo Tracking Issue In Google Analytics

Essential info on how to rectify the cpc / organic tracking issues.

Posted: 29 Apr 2009
Tags : Google | Analytics

Google Analytics vs AdWords Conversion Tracking

Google explains the difference between the two.

Posted: 15 Apr 2009
Tags : Google | Analytics

Check Your Analytics Code

Here's a very useful tool for webmasters.

Posted: 02 Apr 2009
Tags : SEO | Analytics

Get Ahead With Google Analytics

Here's some advanced uses...

Posted: 22 Jan 2009
Tags : SEO | Google | Analytics

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