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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Blog - Content Writing

How to Avoid Your Site Being Flagged for a Manual Review

In SEO, a manual review is part of the process by which online spam is detected and removed from search engine indexes. All of the major search engines conduct manual reviews as a standard part of their indexing process.

SEO Procedure for Sponsored Content on Google News

Google recently reminded webmasters that selling links that pass PageRank violates their quality guidelines and that it doesn’t want sponsored content indexed in Google News. Websites that mix news articles and sponsored content could even be excluded from Google News entirely.

How to Become an Authority in Your Niche

Where once a number of links and relevant words made your website visible to your target audience, Google wants you to work harder for your spot in the search engine limelight. In order to succeed online today, your site needs to become an authority within your industry. Y

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Blog - Content Writing