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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Blog - Disavow Links Tool

What Are Site Wide Links?

Site wide links are links that appear on every page of a site. Where previously webmasters gained as many links as possible to boost their SEO, this black hat practice is no longer recommended or rewarded in the SERPs. Whether you have one or fifty links to your site from a domain, Google is likely to only count it as one.

Posted: 01 May 2013
Tags : Link Building | Google | Link Building | Disavow Links Tool

Weeding Out Bad Backlinks

While establishing quality links is an essential component of any successful SEO campaign, ensuring that your link profile is clean is another seriously important factor to consider. Suspect links can cause all kinds of problems, so it’s paramount that they are weeded out as soon as possible.

Posted: 29 Apr 2013
Tags : SEO | Link Building | Google | Link Profile | Disavow Links Tool

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.

What to Do in the Aftermath of a Google Manual Penalty

Over the past few months, WMG has helped many companies recover from manual penalties. In some cases, companies came to us unaware that they had been penalised, only noticing a severe decline in traffic and rankings. This is not uncommon, but it highlights the need for webmasters to stringently monitor their websites health and its adherence to the Google Webmaster Guidelines.

What Should You Do When Link Sellers Link to You?

Link selling is pretty self explanatory. It’s the process by which a site will provide links for other websites, in exchange for payment. It’s also something which is most definitely frowned upon by Google, as paid links tend to create an uneven playing field. They skew search results in favour of the sites with the deepest pockets, rather than those which provide the most relevant search results.

Google Introduce Disavow Links Tool

Speaking at the Pubcon conference yesterday, Matt Cutts announced the introduction of the Google Disavow Links Tool which allows websites to disavow links that may be harming their site.

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Blog - Disavow Links Tool

What Are Site Wide Links?

Weeding Out Bad Backlinks

Ed’s Takeaways from Ion Search

What to Do in the Aftermath of a Google Manual Penalty

What Should You Do When Link Sellers Link to You?

Google Introduce Disavow Links Tool