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Latest Blog Posts

Black Hatter Backlash with Cutts Payday Loan Site The latest algorithm updates have been put in place to target spammy queries and black hat tactics. However, in a cheeky move, it appears that some black hat SEO has managed to rank on page one for “payday loans” with a blog named paydayloansfrommrcutts.blog.co.uk. more...

Content Marketing – It’s What Good SEO Has Always Been Content marketing’s something that you will definitely have been hearing about from the creative agencies and colleagues around you. It’s certainly the topic marketers are talking about at the moment. more...

Local SEO for International Companies Local SEO is all about ranking highly in local search results, with the aim of pulling in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth. more...

SEO in a Content World It used to be that producing endless reams of content, stuffed with the appropriate keywords, was a viable way of gaining search visibility in Google. But Google’s users began to complain. Watered down content was devaluing their search experience, and Google was losing users as a result. So to address this problem, Google released their Panda algorithm update. more...

What Is SEO? SEO is Search Engine Optimisation. Essentially it is optimising your website so it easy for search engines to crawl, index and understand your content. If the search engines decide your website is trusted and of good quality, relevant content, then they will increase its rankings on the Search Engine Results Page, or SERP. more...

Blog - Google Penalty

How to Make a Reconsideration Request

If your site has experienced a sudden drop in rankings, you may have fallen victim to a Google manual penalty. Manual penalties are imposed by Google on websites which violate their quality guidelines. These violations can take many forms, including buying do-follow links or using automated link building.

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.

What to Do in the Aftermath of a Google Manual Penalty

Over the past few months, WMG has helped many companies recover from manual penalties. In some cases, companies came to us unaware that they had been penalised, only noticing a severe decline in traffic and rankings. This is not uncommon, but it highlights the need for webmasters to stringently monitor their websites health and its adherence to the Google Webmaster Guidelines.

How to Avoid Your Site Being Flagged for a Manual Review

In SEO, a manual review is part of the process by which online spam is detected and removed from search engine indexes. All of the major search engines conduct manual reviews as a standard part of their indexing process.

What Should You Do When Link Sellers Link to You?

Link selling is pretty self explanatory. It’s the process by which a site will provide links for other websites, in exchange for payment. It’s also something which is most definitely frowned upon by Google, as paid links tend to create an uneven playing field. They skew search results in favour of the sites with the deepest pockets, rather than those which provide the most relevant search results.

Does Google Favour Big Brands?

Big brand Interflora’s 11 day Google ban is still being avidly discussed by SEO professionals. The ease at which Interflora managed to get themselves reinstated in the rankings seems to be the main topic of conversation, with many professionals asking; would Interflora have found it so easy if they weren’t such an big brand?

WMG Knock Another Penalty Out of the Park

The WebMarketing Group has successfully revoked manual penalties for two clients. After suffering dramatic losses in traffic and rankings, the two businesses sought our advice. There is a lot of information already available online for lifting a manual penalty by Google, but having revoked a number of penalties for clients already, we had to form our own recovery strategy.

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Blog - Google Penalty

How to Make a Reconsideration Request

Ed’s Takeaways from Ion Search

What to Do in the Aftermath of a Google Manual Penalty

How to Avoid Your Site Being Flagged for a Manual Review

What Should You Do When Link Sellers Link to You?

Does Google Favour Big Brands?

WMG Knock Another Penalty Out of the Park

Google Introduce Disavow Links Tool

WMG Successfully Revoke a Google Manual Penalty

How to Recover from the Google Penguin Update

Google Refresh Penguin 3 Algorithm Update

Google Reiterates: Sites Selling Links Face PageRank Penalty

Google Piracy Penalty Sinks Pirates in Searches

The Growing Threat of Negative SEO

Google Announce Panda 3.9 Refresh

Google Updates Ambiguous Link Warnings

Google Hits Webmasters with Unnatural Links Warnings