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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Blog - Link Building

How To Optimise Your Videos

More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well.

Posted: 21 May 2013
Tags : SEO | Link Building | Meta Data | Social Media | Video SEO

Google Hits Yet Another Link Network

It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned.

Posted: 16 May 2013
Tags : SEO | Link Building | Link Profile | Rankings | Paid Links

Do Press Release Links Really Benefit Rankings?

There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise.

What Are Site Wide Links?

Site wide links are links that appear on every page of a site. Where previously webmasters gained as many links as possible to boost their SEO, this black hat practice is no longer recommended or rewarded in the SERPs. Whether you have one or fifty links to your site from a domain, Google is likely to only count it as one.

Posted: 01 May 2013
Tags : Link Building | Google | Link Building | Disavow Links Tool

Weeding Out Bad Backlinks

While establishing quality links is an essential component of any successful SEO campaign, ensuring that your link profile is clean is another seriously important factor to consider. Suspect links can cause all kinds of problems, so it’s paramount that they are weeded out as soon as possible.

Posted: 29 Apr 2013
Tags : SEO | Link Building | Google | Link Profile | Disavow Links Tool

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.

SEO Procedure for Sponsored Content on Google News

Google recently reminded webmasters that selling links that pass PageRank violates their quality guidelines and that it doesn’t want sponsored content indexed in Google News. Websites that mix news articles and sponsored content could even be excluded from Google News entirely.

What Should You Do When Link Sellers Link to You?

Link selling is pretty self explanatory. It’s the process by which a site will provide links for other websites, in exchange for payment. It’s also something which is most definitely frowned upon by Google, as paid links tend to create an uneven playing field. They skew search results in favour of the sites with the deepest pockets, rather than those which provide the most relevant search results.

WMG Knock Another Penalty Out of the Park

The WebMarketing Group has successfully revoked manual penalties for two clients. After suffering dramatic losses in traffic and rankings, the two businesses sought our advice. There is a lot of information already available online for lifting a manual penalty by Google, but having revoked a number of penalties for clients already, we had to form our own recovery strategy.

The Big Content Clean Up

Google has reiterated the importance of content as king and cornerstone of your site. Quality and relevance is paramount and as a result, your content needs to be managed and regularly updated.

Brand Advocates and Social Media

Every business owner knows the power of word of mouth and having an online presence is one way to ensure that word of mouth travels fast. Here are a few ways that social media can help you to build brand advocacy.

Google Reminds Webmasters about Selling Links

Scandal rippled across the web in February when Interflora plummeted in the rankings for its own name. The company also dropped for the word ‘flowers’, a word that it had previously ranked in the coveted number one spot. SEOs sank their teeth into the challenge of finding out why they had taken the hit.

Posted: 05 Mar 2013
Tags : Link Building | Google | Link Profile | Rankings | Rich Snippets

Making Memorable Infographics the Simple Way

What Makes a Memorable Infographic? Below is a quick guide to creating a simple yet memorable infographic

Google Introduce Disavow Links Tool

Speaking at the Pubcon conference yesterday, Matt Cutts announced the introduction of the Google Disavow Links Tool which allows websites to disavow links that may be harming their site.

How to Recover from the Google Penguin Update

The WebMarketing Group is delighted to announce their recent success in helping affected clients recover from Google Penguin.

Posted: 10 Oct 2012
Tags : Link Building | Penguin | Algorithm Updates | Link Profile | Google Penalty

Google Refresh Penguin 3 Algorithm Update

There was refresh of the Penguin algorithm on Friday 5th October, its being called Penguin 3 and it’s the first refresh of the Penguin Algorithm since May.

5 Signs Your SEO Strategy is Outdated

Is your SEO strategy stuck in the past? Get up to speed with the latest methodology.

Posted: 08 Aug 2012
Tags : SEO | Link Building | Content Writing | Social Media

The Growing Threat of Negative SEO

Since the Penguin update, webmasters have become increasingly concerned about the possibility of a negative SEO attack and how they can penalty-proof their websites.

Posted: 01 Aug 2012
Tags : SEO | Link Building | Link Profile | Google Penalty

Does Your Organic Traffic Need a Boost?

Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results.

Top Tips for an Effective International SEO Strategy

Capturing traffic nationally can be tricky enough but when a company decides to break into foreign markets, they need to focus on an international SEO strategy.

Posted: 11 Jul 2012
Tags : SEO | Link Building | Content Writing | Local SEO | International SEO

Google’s 50 March Updates – The Death of Anchor Text?

Last week Google released the latest list of updates made to its search algorithm, with some significant link building implications included.

Posted: 10 Apr 2012
Tags : Link Building | Google

How to Use Pinterest as a Link Building Resource

Pinterest is the new kid on the link building block, providing a great new platform and community which groups great websites in specific niches. We show you how to use it as a link building resource.

Posted: 15 Dec 2011
Tags : Internet Marketing | Link Building | Social Media

The Best Practice for Link Directories

In the past 10 years, the world of link directory submissions have changed dramatically and submitting your URL to directory websites could actually harm your SEO efforts. With the World Wide Web ...

Posted: 28 Oct 2011
Tags : SEO | Link Building

Why Every SEO Strategy Needs Infographics

Infographics not only grab the attention of your readers but they can also be a scalable link building tactic. The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics ...

Posted: 12 Oct 2011
Tags : SEO | Link Building

The Truth About Exact Match Anchor Text

Isn’t this what we all strive for? This is what all SEOs aim to achieve when building links, right? Exact match anchor text has been the Holy Grail of links for a while now, but things aren’t ...

Posted: 25 Sep 2011
Tags : SEO | Link Building

Build Links with Blog Submission Sites

Every online business should have a blog. Blogs are easy to set up, cost effective to run, convenient to maintain, and perfect for multiple editors to add their content. The benefits of blogging ...

Posted: 23 Sep 2011
Tags : Internet Marketing | SEO | Link Building | Blogging

Blog Commenting – The Right Way to Do It

Comment spam is easy to pick out – it’s generic, poorly written, completely irrelevant, and has a glaringly obvious link attached to it – but these are not the only comments which get ...

Posted: 22 Sep 2011
Tags : Internet Marketing | SEO | Link Building | Blogging

Building Links on Twitter

Yes, we all get that warm fuzzy feeling once we’ve tweeted our content, because it just feels good to share and interact with others – but is that as far as social networking goes? Or ...

Posted: 19 Sep 2011
Tags : SEO | Link Building | Social Media

Use Conversion Data for E-Commerce Link Building

Link building is a major part of search engine optimisation. It forms the foundation for any SEO project and helps to get your website noticed by search engines. E-commerce sites are among ...

Posted: 12 Sep 2011
Tags : SEO | Link Building | Ecommerce

Use Quality Images as Link Bait

So link spamming just doesn’t cut it anymore in today’s more refined SEO world. A natural link profile is most desired but how do you achieve that? Gaining organic backlinks is ...

Posted: 07 Jul 2011
Tags : SEO | Link Building

Quality Links: Things to Look for in a Great Link

They say that content is King. It certainly is. But link building is still the most important part of any search engine optimisation campaign. Alas, it’s not as simple as throwing ...

Posted: 05 Jul 2011
Tags : SEO | Link Building

Bad SEO Habits to Kick in 2011

They say that old habits die hard. We’ve all been victim to those persistent inclinations that we just can’t seem to leave behind, so here at WMG, we’re visiting some of the worst SEO ...

Posted: 04 Jul 2011
Tags : SEO | Link Building

Are You Facing Link Request Rejection?

Rejection can be hard to take, but it’s all a part of the game in link building. In many ways like show business, taking rejection is just something you have to learn to deal with. Trying ...

Posted: 01 Jul 2011
Tags : SEO | Link Building

How to Perfect Your On Page Optimisation

There isn’t an exact mathematical formula which makes a certain page of your website rank on page 1 of Google. As most SEOs will know, search engine optimisation isn’t a guaranteed art ...

Posted: 27 Jun 2011
Tags : SEO | Link Building | Content Writing

White Hat Link Building: Why It’s So Important

Just the words “white hat link building” could be a cause for debate. Some people have labelled it a “myth”, and there seems to be much dispute on what exactly classifies ...

Posted: 24 Jun 2011
Tags : SEO | Link Building

Link Building Tactics – A Scalable Approach

At The WebMarketing Group, we always say that link building makes up the core of any SEO campaign. It’s very simple: the more links you get from valuable sites, the better you rank on Google. ...

Posted: 25 May 2011
Tags : Link Building

Anchor Text Analysis: How Important is Branding?

Following last year’s discussions surrounding the Google Mayday Updates, changes in sites perceived to be more authoritative by Google have opened up a number of questions surrounding brand authority ...

Posted: 06 May 2011
Tags : SEO | Link Building