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Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month. more...

Do Press Release Links Really Benefit Rankings? There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise. more...

Blog - Online Reputation Management

Google Allowing Rich Snippets to Link to Fake Reviews

As the confusion rages on regarding which sources of reviews are legitimate to link to using rich snippets, Google is still allowing sites to link to fake reviews.

Posted: 25 Apr 2013
Tags : SEO | Online Reputation Management | Authorship | Reviews | Rich Snippets

Best Practices on Google+ for Maximum SEO Benefit

Google + has been with us for a while now, though it has recently become more apparent how Google are planning to incorporate it into search. We've broken down some of the key points to get the most SEO value from it

Posted: 26 Jan 2012
Tags : Google | Social Media | Online Reputation Management

Social Media ROI – Virgin Show Us How it’s Done at Qantas’ Expense

Virgin show everyone how it's done by taking advantage of Qantas' mistakes and generating huge ROI from their Facebook page

Posted: 16 Nov 2011
Tags : Social Media | Online Reputation Management

Google Freshness Update - What's all the Fuss About?

Last week Google introduced a freshness update which is expected to impact around 35% of search queries. The update aims to build on Google’s previous Caffeine update and will result in much fresher results for queries which Google feels warrants the ‘freshness’ treatment.

Posted: 14 Nov 2011
Tags : Online Reputation Management | Google

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Blog - Online Reputation Management

Google Allowing Rich Snippets to Link to Fake Reviews

Best Practices on Google+ for Maximum SEO Benefit

Social Media ROI – Virgin Show Us How it’s Done at Qantas’ Expense

Google Freshness Update - What's all the Fuss About?

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