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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Blog - PPC

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.

Interesting Mobile Search Stats

2013 is set to be the year of mobile search. As consumers turn to tablets and smartphones to get their search fix, businesses are forced to cater for users on a variety of desktop and mobile devices.

Google Adwords Launches New Bulk Keyword Feature

Google’s new Adword feature allows users to upload keyword changes in bulk thanks to recent updates to its interface.

Posted: 02 Apr 2013
Tags : SEO | PPC | Google | Long Tail | Adwords

Integrating Paid and Organic Search Marketing

Paid search and SEO principles seem to remain largely separate entities when it comes to online marketing according to Expedia’s Director of Inbound Marketing, Martin MacDonald. Speaking recently at the Performance Marketing Insights Conference, he stressed the importance of combining the two search marketing disciplines.

Next Generation Paid Search – How Prepared Are You?

The way people search online is changing. More and more customers are searching and buying across multiple devices. From smart phones to desktops and tablets, it is estimated that by the end of the year, 90% of us will search in this way.

Google Revamps Adwords PPC Platform

Google is making some fairly big changes to Adwords, the PPC platform. Google are revamping Adwords in what they are calling ‘Enhanced Campaigns’. It’s means the approach, structure and strategy of PPC accounts will change. The changes present both opportunities and threats to all advertisers within the PPC world.

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Blog - PPC

Ed’s Takeaways from Ion Search

Interesting Mobile Search Stats

Google Adwords Launches New Bulk Keyword Feature

Integrating Paid and Organic Search Marketing

Next Generation Paid Search – How Prepared Are You?

Google Revamps Adwords PPC Platform

The Benefits of the SEM Rush Keyword Tool

Tricky SEO Questions - What Makes us Stand Out

The WebMarketing Group and Trussloft score a double success

Make Your Website Work – how to convert visitors into customers

The Popularity of PPC Ads

Cool ROI Tool!