Blog - Penguin

Black Hatter Backlash with Cutts Payday Loan Site

The latest algorithm updates have been put in place to target spammy queries and black hat tactics. However, in a cheeky move, it appears that some black hat SEO has managed to rank on page one for “payday loans” with a blog named paydayloansfrommrcutts.blog.co.uk.
Posted: 17 Jun 2013
Tags : SEO | Google | Penguin | Rankings | Matt Cutts

How to Make a Reconsideration Request

If your site has experienced a sudden drop in rankings, you may have fallen victim to a Google manual penalty. Manual penalties are imposed by Google on websites which violate their quality guidelines. These violations can take many forms, including buying do-follow links or using automated link building.
Posted: 30 May 2013
Tags : SEO | Google | Link Building | Penguin | Panda | Google Penalty

Penguin 2.0 Launched Today

Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others.
Posted: 23 May 2013
Tags : SEO | Google | Link Building | Penguin | Algorithm Updates | Link Profile | Rankings | Matt Cutts

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks

Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month.
Posted: 13 May 2013
Tags : SEO | Google | Penguin | Algorithm Updates | Rankings

What to Do in the Aftermath of a Google Manual Penalty

Over the past few months, WMG has helped many companies recover from manual penalties. In some cases, companies came to us unaware that they had been penalised, only noticing a severe decline in traffic and rankings. This is not uncommon, but it highlights the need for webmasters to stringently monitor their websites health and its adherence to the Google Webmaster Guidelines.
Posted: 24 Apr 2013
Tags : Google | Link Building | Penguin | Panda | Link Profile | Google Penalty | Rankings | Disavow Links Tool | Paid Links

Link Reclamation & Why Every Little Helps

Link reclamation is the process of restoring value to broken links. It can be used to treat both internal links on your website, and any inbound links you have from other sites. Broken links can occur at any time, if content on your website is deleted or moved, or if the content linking to your site is deleted or contains an error.
Posted: 19 Apr 2013
Tags : SEO | Google | Link Building | Penguin | Link Reclamation

WMG Knock Another Penalty Out of the Park

The WebMarketing Group has successfully revoked manual penalties for two clients. After suffering dramatic losses in traffic and rankings, the two businesses sought our advice. There is a lot of information already available online for lifting a manual penalty by Google, but having revoked a number of penalties for clients already, we had to form our own recovery strategy.
Posted: 25 Mar 2013
Tags : SEO | Link Building | Google | Penguin | Panda | Link Profile | Google Penalty | Rankings

Google Updates January 2013 - Live Link Devaluation

It has been an uneasy start to 2013 for some webmasters and SEOs as they try to identify the causes for significant ranking fluctuations. Close observation suggests that Google may be shifting from visibly aggressive penalties to gradual and calculated reductions over a period of weeks. Could Google be exercising a continual crawl link based devaluation?
Posted: 26 Feb 2013
Tags : SEO | Google | Link Building | Penguin | Link Devaluation

Google Introduce Disavow Links Tool

Speaking at the Pubcon conference yesterday, Matt Cutts announced the introduction of the Google Disavow Links Tool which allows websites to disavow links that may be harming their site.
Posted: 17 Oct 2012
Tags : SEO | Link Building | Penguin | Link Profile | Google Penalty | Disavow Links Tool

How to Recover from the Google Penguin Update

The WebMarketing Group is delighted to announce their recent success in helping affected clients recover from Google Penguin.
Posted: 10 Oct 2012
Tags : Link Building | Penguin | Algorithm Updates | Link Profile | Google Penalty

Google Refresh Penguin 3 Algorithm Update

There was refresh of the Penguin algorithm on Friday 5th October, its being called Penguin 3 and it’s the first refresh of the Penguin Algorithm since May.
Posted: 08 Oct 2012
Tags : SEO | Link Building | Google | Penguin | Algorithm Updates | Link Profile | Google Penalty

5 Tips for Creating Linkable Content

The best way to attract high quality links naturally is to create and promote linkable content that is worthy of recommendation by your industry peers. So how exactly should you go about creating content that is likable and linkable?
Posted: 21 Aug 2012
Tags : Content Writing | Link Building | Penguin | Link Profile

Google Webmaster Tools Update Allows BackLink Download by Date

Google Webmaster Tools has launched a new update that allows users to download backlinks by date.
Posted: 18 Jul 2012
Tags : SEO | Link Building | Penguin | Link Profile

Post Penguin Link Building Strategy

Since the release of Penguin, the SEO world has been hot on the topic of how best to deal with the algorithm update that devalues certain link building tactics.
Posted: 13 Jul 2012
Tags : SEO | Content Writing | Link Building | Penguin | Algorithm Updates

Algorithm Updates: Top Tips for Getting into Google’s Good Books

No one enjoys being punished by a giant black and white animal (and if you do it’s probably best to keep quiet about it). So how do you keep Google’s Panda and Penguin updates on side?
Posted: 12 Jul 2012
Tags : SEO | Content Writing | Link Building | Penguin | Panda | Algorithm Updates