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Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month. more...

Do Press Release Links Really Benefit Rankings? There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise. more...

Blog - SEO Branding

Does Google Favour Big Brands?

Big brand Interflora’s 11 day Google ban is still being avidly discussed by SEO professionals. The ease at which Interflora managed to get themselves reinstated in the rankings seems to be the main topic of conversation, with many professionals asking; would Interflora have found it so easy if they weren’t such an big brand?

Brand Advocates and Social Media

Every business owner knows the power of word of mouth and having an online presence is one way to ensure that word of mouth travels fast. Here are a few ways that social media can help you to build brand advocacy.

SEOmoz: Branding & SEO Go Hand in Hand

SEOmoz’s top dog, Rand Fishkin, has reiterated the importance of building a brand name that people can trust as part of their SEO strategy.

Posted: 03 Aug 2012
Tags : Internet Marketing | Google | Organic Traffic | SEO Branding

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Blog - SEO Branding

Does Google Favour Big Brands?

Brand Advocates and Social Media

SEOmoz: Branding & SEO Go Hand in Hand