Social media is a breeding ground for conversation. And in an increasingly consumer driven world, social networks are proving to be invaluable for brands who wish to engender organic growth by interacting with their customers in a more meaningful way.
Posted: 19 Jun 2013
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Twitter
|
Facebook
|
Social Media
The latest algorithm updates have been put in place to target spammy queries and black hat tactics. However, in a cheeky move, it appears that some black hat SEO has managed to rank on page one for “payday loans” with a blog named paydayloansfrommrcutts.blog.co.uk.
Posted: 17 Jun 2013
Tags :
SEO
|
Google
|
Penguin
|
Rankings
|
Matt Cutts
Content marketing’s something that you will definitely have been hearing about from the creative agencies and colleagues around you. It’s certainly the topic marketers are talking about at the moment.
Posted: 10 Jun 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Content Writing
Local SEO is all about ranking highly in local search results, with the aim of pulling in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth.
Posted: 06 Jun 2013
Tags :
SEO
|
Link Building
|
Google
|
Local SEO
|
Link Profile
It used to be that producing endless reams of content, stuffed with the appropriate keywords, was a viable way of gaining search visibility in Google. But Google’s users began to complain. Watered down content was devaluing their search experience, and Google was losing users as a result. So to address this problem, Google released their Panda algorithm update.
Posted: 03 Jun 2013
Tags :
SEO
|
Google
|
Content Writing
|
Panda
SEO is Search Engine Optimisation. Essentially it is optimising your website so it easy for search engines to crawl, index and understand your content. If the search engines decide your website is trusted and of good quality, relevant content, then they will increase its rankings on the Search Engine Results Page, or SERP.
Posted: 31 May 2013
Tags :
SEO
|
Google
|
Meta Data
If your site has experienced a sudden drop in rankings, you may have fallen victim to a Google manual penalty. Manual penalties are imposed by Google on websites which violate their quality guidelines. These violations can take many forms, including buying do-follow links or using automated link building.
Posted: 30 May 2013
Tags :
SEO
|
Google
|
Link Building
|
Penguin
|
Panda
|
Google Penalty
Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others.
Posted: 23 May 2013
Tags :
SEO
|
Google
|
Link Building
|
Penguin
|
Algorithm Updates
|
Link Profile
|
Rankings
|
Matt Cutts
LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking.
Posted: 22 May 2013
Tags :
SEO
|
Social Media
|
LinkedIn
More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well.
Posted: 21 May 2013
Tags :
SEO
|
Link Building
|
Meta Data
|
Social Media
|
Video SEO
It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned.
Posted: 16 May 2013
Tags :
SEO
|
Link Building
|
Link Profile
|
Rankings
|
Paid Links
Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks.
The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month.
Posted: 13 May 2013
Tags :
SEO
|
Google
|
Penguin
|
Algorithm Updates
|
Rankings
There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise.
Posted: 09 May 2013
Tags :
SEO
|
Link Building
|
Online PR
|
Google
|
Rankings
|
Matt Cutts
|
Press Release
While establishing quality links is an essential component of any successful SEO campaign, ensuring that your link profile is clean is another seriously important factor to consider. Suspect links can cause all kinds of problems, so it’s paramount that they are weeded out as soon as possible.
Posted: 29 Apr 2013
Tags :
SEO
|
Link Building
|
Google
|
Link Profile
|
Disavow Links Tool
It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.
Posted: 26 Apr 2013
Tags :
SEO
|
Link Building
|
PPC
|
Google
|
Analytics
|
Social Media
|
Link Profile
|
Google Penalty
|
SEO Conference
|
Disavow Links Tool
|
Infographics
|
IonSearch
As the confusion rages on regarding which sources of reviews are legitimate to link to using rich snippets, Google is still allowing sites to link to fake reviews.
Posted: 25 Apr 2013
Tags :
SEO
|
Online Reputation Management
|
Authorship
|
Reviews
|
Rich Snippets
Link reclamation is the process of restoring value to broken links. It can be used to treat both internal links on your website, and any inbound links you have from other sites. Broken links can occur at any time, if content on your website is deleted or moved, or if the content linking to your site is deleted or contains an error.
Posted: 19 Apr 2013
Tags :
SEO
|
Google
|
Link Building
|
Penguin
|
Link Reclamation
In SEO, a manual review is part of the process by which online spam is detected and removed from search engine indexes. All of the major search engines conduct manual reviews as a standard part of their indexing process.
Posted: 18 Apr 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Content Writing
|
Google Penalty
|
Rankings
Referrals from Google images have dropped by 63% since the launch of the new Google image platform, according to statistics from Define Media Group.
Posted: 16 Apr 2013
Tags :
SEO
|
Google
|
Analytics
|
Organic Traffic
|
Google Image Search
Users will need to switch to the next version of Google Analytics soon as they begin launching their new Universal Analytics code. A beta version of Universal Analytics has just been made available to the public which will require webmasters to replace all of the Google Analytics code on their site.
Posted: 12 Apr 2013
Tags :
SEO
|
Google
|
Analytics
|
Instant Traffic
|
Universal Analytics
Facebook is inundated with businesses, both large and small. This may make it harder for small businesses, without an existing Facebook presence, to make themselves heard. However many small businesses have used Facebook to their advantage, successfully marketing themselves by integrating Facebook into their larger marketing strategy.
Posted: 11 Apr 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Facebook
|
Social Media
Google recently reminded webmasters that selling links that pass PageRank violates their quality guidelines and that it doesn’t want sponsored content indexed in Google News. Websites that mix news articles and sponsored content could even be excluded from Google News entirely.
Posted: 09 Apr 2013
Tags :
SEO
|
Link Building
|
Google
|
Content Writing
|
Ecommerce
|
PageRank Penalty
|
Sponsored Content
Big brand Interflora’s 11 day Google ban is still being avidly discussed by SEO professionals. The ease at which Interflora managed to get themselves reinstated in the rankings seems to be the main topic of conversation, with many professionals asking; would Interflora have found it so easy if they weren’t such an big brand?
Posted: 04 Apr 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Google Penalty
|
SEO Branding
|
Brand Awareness
|
Authorship
Where once a number of links and relevant words made your website visible to your target audience, Google wants you to work harder for your spot in the search engine limelight. In order to succeed online today, your site needs to become an authority within your industry. Y
Posted: 03 Apr 2013
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Blogging
|
Rankings
|
Author Rank
|
Brand Advocates
|
Authority
|
Authorship
Google’s new Adword feature allows users to upload keyword changes in bulk thanks to recent updates to its interface.
Posted: 02 Apr 2013
Tags :
SEO
|
PPC
|
Google
|
Long Tail
|
Adwords
Despite having only launched in October 2012, new social network Pheed has experienced an overwhelming surge in popularity. This growth was largely to the app’s appeal to teenagers and tweens, and saw the network overtake both Facebook and Twitter to claim the top Social Networking spot on in Apple’s App Store by Feb 2013.
Posted: 28 Mar 2013
Tags :
SEO
|
Google
|
Social Media
|
Twitter
|
Facebook
|
LinkedIn
SEO is present in every facet of the internet. From the search engines who demand good SEO practice, to the people who implement it and the users it affects, SEO has had a massive and long lasting impact on the way we operate online. And the very fact that we find ourselves asking this question surely speaks to the impact that SEO has had on the internet’s usability, both in terms of navigation and content.
Posted: 27 Mar 2013
Tags :
Internet Marketing
|
SEO
|
Google
The WebMarketing Group has successfully revoked manual penalties for two clients. After suffering dramatic losses in traffic and rankings, the two businesses sought our advice. There is a lot of information already available online for lifting a manual penalty by Google, but having revoked a number of penalties for clients already, we had to form our own recovery strategy.
Posted: 25 Mar 2013
Tags :
SEO
|
Link Building
|
Google
|
Penguin
|
Panda
|
Link Profile
|
Google Penalty
|
Rankings
Paid search and SEO principles seem to remain largely separate entities when it comes to online marketing according to Expedia’s Director of Inbound Marketing, Martin MacDonald. Speaking recently at the Performance Marketing Insights Conference, he stressed the importance of combining the two search marketing disciplines.
Posted: 21 Mar 2013
Tags :
Internet Marketing
|
SEO
|
PPC
|
Google
|
Analytics
|
Organic Traffic
Facebook is planning to incorporate a hashtag feature into their platform, according to industry insiders. Following in Twitter’s footsteps, Facebook is hoping to become more of a personalised newspaper.
Posted: 20 Mar 2013
Tags :
Internet Marketing
|
SEO
|
Twitter
|
Mobile SEO
|
Facebook
|
Social Media
Google has reiterated the importance of content as king and cornerstone of your site. Quality and relevance is paramount and as a result, your content needs to be managed and regularly updated.
Posted: 19 Mar 2013
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Content Writing
|
Google
|
Link Profile
The way people search online is changing. More and more customers are searching and buying across multiple devices. From smart phones to desktops and tablets, it is estimated that by the end of the year, 90% of us will search in this way.
Posted: 15 Mar 2013
Tags :
SEO
|
PPC
|
Google
|
Mobile SEO
|
Adwords
|
Tablet Traffic
Every business owner knows the power of word of mouth and having an online presence is one way to ensure that word of mouth travels fast. Here are a few ways that social media can help you to build brand advocacy.
Posted: 13 Mar 2013
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Online PR
|
SEO Branding
|
Brand Awareness
|
Digital Marketing
|
Brand Advocates
Tablet devices have overtaken mobile smart phones for global web traffic, according to the latest research by Adobe Digital Index. Analyzing more than 100 billion visits to 1000+ web-sites world-wide, Adobe discovered that websites are now getting more traffic from tablets than smartphones.
Posted: 12 Mar 2013
Tags :
SEO
|
Google
|
Analytics
|
Local SEO
|
Mobile SEO
|
Tablet Traffic
From viral memes to marketing strategies, images are everywhere these days. They’re more likely to be shared online than any other type of content; as can be evidenced from the exponential growth of social sites such as Pinterest.
Posted: 06 Mar 2013
Tags :
Internet Marketing
|
SEO
|
Website Design
|
Content Writing
|
Ecommerce
Join The WebMarketing Group on the 20th March for a complimentary breakfast seminar on “Generating a Return on Investment from SEO”. Learn how the right investment in search engine optimisation can radically and rapidly transform your business.
Posted: 28 Feb 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Analytics
|
WMG
|
SEO Conference
|
Breakfast Seminar
It has been an uneasy start to 2013 for some webmasters and SEOs as they try to identify the causes for significant ranking fluctuations. Close observation suggests that Google may be shifting from visibly aggressive penalties to gradual and calculated reductions over a period of weeks. Could Google be exercising a continual crawl link based devaluation?
Posted: 26 Feb 2013
Tags :
SEO
|
Google
|
Link Building
|
Penguin
|
Link Devaluation
WMG is offering discounted tickets to this year’s Search Marketing Expo. Save 15% on the price of your SMX London ticket by entering our exclusive discount code when you purchase at www.smxlondon.com.
Posted: 07 Feb 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
WMG
|
International SEO
|
SEO Conference
Google is returning a new result type on the right hand side of searches for brands with Google Plus accounts.
Posted: 05 Feb 2013
Tags :
SEO
|
Google
|
Rankings
|
Digital Marketing
|
Rich Snippets
|
Author Rank
Digital marketing evolves and grows more and more every year – and if you’re following Forrester, then the word ‘digital’ is about to disappear – and with the explosion of Pinterest and Instagram in 2012 along with the debatable online popularity of ‘Gangnam Style’ we’ve certainly had a year to reflect on. But, what are the things that we feel are going to be important in 2013? What are the things that you can expect to be big in the year to come?
Posted: 30 Jan 2013
Tags :
Internet Marketing
|
SEO
|
Google
|
Infographics
|
Mobile SEO
|
Digital Marketing
People are going to search for your products in a different way; be ready.
Posted: 10 Jan 2013
Tags :
SEO
|
Ecommerce
|
Google
|
Infographics
|
Mobile SEO
As 2012 draws to a close, we are beginning to reflect on the eventful year we have all had. From Penguins to Pandas and Pirates, it certainly hasn’t been the smoothest of rise for the world of SEO and digital marketing. However, with a new digital age on the horizon, there are a multitude of things to look forward to in 2013.
Posted: 12 Dec 2012
Tags :
Internet Marketing
|
SEO
|
Analytics
|
Social Media
|
Email Marketing
|
Google
|
International SEO
|
Rankings
|
Mobile SEO
What Makes a Memorable Infographic?
Below is a quick guide to creating a simple yet memorable infographic
Posted: 14 Nov 2012
Tags :
Internet Marketing
|
Design and Development
|
SEO
|
Link Building
|
Google
|
Infographics
Speaking at the Pubcon conference yesterday, Matt Cutts announced the introduction of the Google Disavow Links Tool which allows websites to disavow links that may be harming their site.
Posted: 17 Oct 2012
Tags :
SEO
|
Link Building
|
Penguin
|
Link Profile
|
Google Penalty
|
Disavow Links Tool
A prominent online pharmaceutical retailer came to us for advice when they found they had been hit with a manual penalty. Following a thorough back-link profile cleanup, WMG successfully managed to revoke the manual penalty against the site.
Posted: 10 Oct 2012
Tags :
SEO
|
Google
|
Analytics
|
Algorithm Updates
|
Link Profile
|
Google Penalty
|
Rankings
There was refresh of the Penguin algorithm on Friday 5th October, its being called Penguin 3 and it’s the first refresh of the Penguin Algorithm since May.
Posted: 08 Oct 2012
Tags :
SEO
|
Link Building
|
Google
|
Penguin
|
Algorithm Updates
|
Link Profile
|
Google Penalty
It has been yet another fabulous year of quality conferences for the WebMarketing Group and this month, we sent our esteemed colleague Fred Gray, to the aptly named BrightonSEO conference.
Posted: 18 Sep 2012
Tags :
Internet Marketing
|
SEO
|
Google
|
WMG
|
SEO Conference
Establishing a clear brand identity and increasing brand awareness online is integral to the implementation of a successful SEO strategy.
Posted: 04 Sep 2012
Tags :
SEO
|
Content Writing
|
Social Media
|
Online PR
|
Brand Awareness
The question of whether social signals directly cause improvements in rankings is hotly debated online.
Posted: 24 Aug 2012
Tags :
SEO
|
Social Media
|
Link Building
|
Rankings
SEOmoz has made Followerwonk available to SEOmoz Pro members.
Posted: 20 Aug 2012
Tags :
SEO
|
Analytics
|
Social Media
|
Twitter
Starting this week, Google will be including a new piracy signal to factor into their search rankings.
Posted: 13 Aug 2012
Tags :
SEO
|
Google
|
Algorithm Updates
|
Google Penalty
Analysing keyword order could be integral to capturing unrealised revenue according to the latest research from a contributor at Search Engine Watch.
Posted: 10 Aug 2012
Tags :
SEO
|
Analytics
|
Google
|
Keyword Analysis
If your content is lacking in terms of quality, there are some efficient ways to get your site up to standard with the content assets you already have and save money in the process.
Posted: 09 Aug 2012
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Panda
Is your SEO strategy stuck in the past? Get up to speed with the latest methodology.
Posted: 08 Aug 2012
Tags :
SEO
|
Link Building
|
Content Writing
|
Social Media
Since the Penguin update, webmasters have become increasingly concerned about the possibility of a negative SEO attack and how they can penalty-proof their websites.
Posted: 01 Aug 2012
Tags :
SEO
|
Link Building
|
Link Profile
|
Google Penalty
Having only just recovered from the panic that the latest wave of link warnings brought, webmasters are facing a new challenge today as Google rolled out its Panda 3.9 refresh.
Posted: 25 Jul 2012
Tags :
SEO
|
Google
|
Panda
|
Google Penalty
Google appears to have sent another wave of unnatural links warnings in their latest attempt to battle unnatural link profiles and page rank manipulation.
Posted: 20 Jul 2012
Tags :
SEO
|
Link Building
|
Link Profile
|
Google Penalty
Google Webmaster Tools has launched a new update that allows users to download backlinks by date.
Posted: 18 Jul 2012
Tags :
SEO
|
Link Building
|
Penguin
|
Link Profile
Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results.
Posted: 17 Jul 2012
Tags :
SEO
|
Link Building
|
Content Writing
|
Analytics
|
Local SEO
|
Organic Traffic
Since the release of Penguin, the SEO world has been hot on the topic of how best to deal with the algorithm update that devalues certain link building tactics.
Posted: 13 Jul 2012
Tags :
SEO
|
Content Writing
|
Link Building
|
Penguin
|
Algorithm Updates
No one enjoys being punished by a giant black and white animal (and if you do it’s probably best to keep quiet about it). So how do you keep Google’s Panda and Penguin updates on side?
Posted: 12 Jul 2012
Tags :
SEO
|
Content Writing
|
Link Building
|
Penguin
|
Panda
|
Algorithm Updates
Capturing traffic nationally can be tricky enough but when a company decides to break into foreign markets, they need to focus on an international SEO strategy.
Posted: 11 Jul 2012
Tags :
SEO
|
Link Building
|
Content Writing
|
Local SEO
|
International SEO
Small businesses are looking to maximise the amount of local traffic their website receives through the development of a successful local SEO strategy.
Posted: 10 Jul 2012
Tags :
Internet Marketing
|
SEO
|
Long Tail
|
Google
|
Local SEO
We've had Panda and Penguin, the next black and white beast to be released could well be a striped one...
Posted: 28 Jun 2012
Tags :
SEO
|
Google
It's simpler than you might think...
Posted: 31 May 2012
Tags :
SEO
|
Google
Google have a fondness for naming updates after their favourite drinks (the Brandy/Bourbon Updates), favourite places (the Boston/Austin/Florida Updates) and limber rock stars (the Jagger Update). However, ...
Posted: 04 May 2012
Tags :
SEO
|
Google
A recent study by Social Media Examiner showed that 68% of marketers plan on increasing SEO spend in 2012, along with other online channels
Posted: 30 Apr 2012
Tags :
SEO
|
Social Media
Video SEO presents a great way for small businesses to gain a presence on page 1 for competitive phrases. This guide gives you the basic tips on how to optimise for video SEO.
Posted: 24 Apr 2012
Tags :
Internet Marketing
|
SEO
|
Google
|
Social Media
Had a fight with Google and come off worst? Here is a checklist of activities to help you kiss, make up and recover your rankings
Posted: 19 Apr 2012
Tags :
SEO
|
Google
|
Link Building
In February Google announced 40 updates to its algorithm, one of which was significant but seemed to go under the radar for some time, overshadowed by mentions of Panda and link evaluation.
Posted: 16 Apr 2012
Tags :
SEO
|
Google
Google’s Panda Update has rocked the online world. Here's a timeline of its various iterations.
Posted: 30 Mar 2012
Tags :
Internet Marketing
|
SEO
|
Google
A recent report has highlighted how businesses and internet marketers may be incorrectly attributing sales online, stressing that organic traffic could be being undervalued by more than 80%.
Posted: 20 Mar 2012
Tags :
Internet Marketing
|
SEO
|
Analytics
|
Ecommerce
A new year and new resolutions. Here are 7 New Year's Resolutions to keep your SEO on the straight and narrow in 2012...
Posted: 05 Jan 2012
Tags :
SEO
|
Blogging
A look back at the most popular posts from the WMG Blog in 2011...
Posted: 30 Dec 2011
Tags :
SEO
|
Blogging
So it’s that time of year again. Festive cheer, sprinkles of snow and SEO predictions that could well leave us with egg on our face come this time next year. Enjoy!
Posted: 22 Dec 2011
Tags :
Internet Marketing
|
SEO
Check out our favourites SEO blog posts from November...
Posted: 09 Dec 2011
Tags :
Internet Marketing
|
SEO
Ian and Chris, members of the SEO Account Team here at WMG, recently attended the Search Love conference in London run by the guys at Distilled and SEOMoz. here's what they got up to...
Posted: 10 Nov 2011
Tags :
SEO
|
Conferences
Social media is a huge part of what we do these days and it’s become a viable marketing channel for sharing links and content, driving high basket-value traffic, attracting potential customers and ...
Posted: 31 Oct 2011
Tags :
Internet Marketing
|
SEO
|
Social Media
In the past 10 years, the world of link directory submissions have changed dramatically and submitting your URL to directory websites could actually harm your SEO efforts.
With the World Wide Web ...
Posted: 28 Oct 2011
Tags :
SEO
|
Link Building
Keyword research is a vital part of any SEO campaign. Thorough keyword research should not be overlooked – that’s SEO 1O1. You can look up all the tricks in the book, but if you ...
Posted: 21 Oct 2011
Tags :
SEO
|
Content Writing
Google+ has announced its arrival at the 40 million user mark. While it sounds very impressive, there are still reservations about whether the social media site will ever be as big as the big two.
Facebook ...
Posted: 14 Oct 2011
Tags :
SEO
|
Social Media
Infographics not only grab the attention of your readers but they can also be a scalable link building tactic. The internet is quickly collecting an assortment of well-designed, easy-to-digest infographics ...
Posted: 12 Oct 2011
Tags :
SEO
|
Link Building
We’ve found some fantastic gems this month, with valuable information for all you knowledge-thirsty SEOs and webmasters. As usual, we can’t wait to share our top SEO blog posts, and ...
Posted: 30 Sep 2011
Tags :
Internet Marketing
|
SEO
High bounce rate = rubbish website?
Avinash Kaushik, author of Analytics 2.0 and Web Analytics: An Hour a Day, has often blogged about the best ways to measure the effectiveness of web pages. ...
Posted: 29 Sep 2011
Tags :
SEO
|
Web Management
Just like you would spring clean your home or valet your car, auditing your website will give you an opportunity to get rid of nasty stains or unwanted clutter. Your website needs to be maintained ...
Posted: 26 Sep 2011
Tags :
SEO
Isn’t this what we all strive for? This is what all SEOs aim to achieve when building links, right? Exact match anchor text has been the Holy Grail of links for a while now, but things aren’t ...
Posted: 25 Sep 2011
Tags :
SEO
|
Link Building
Social media optimisation is one of the biggest talking points in the SEO world at the moment – and if we’re completely honest about it – there’s a mix of both good and bad and ...
Posted: 24 Sep 2011
Tags :
Internet Marketing
|
SEO
|
Social Media
Every online business should have a blog. Blogs are easy to set up, cost effective to run, convenient to maintain, and perfect for multiple editors to add their content. The benefits of blogging ...
Posted: 23 Sep 2011
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Blogging
Comment spam is easy to pick out – it’s generic, poorly written, completely irrelevant, and has a glaringly obvious link attached to it – but these are not the only comments which get ...
Posted: 22 Sep 2011
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Blogging
Nobody said it was a man’s world, but there are definitely fewer females flying the kite for SEO. Perhaps, it’s the sort of industry which appears too technical and mundane to raise ...
Posted: 21 Sep 2011
Tags :
Internet Marketing
|
SEO
Yes, we all get that warm fuzzy feeling once we’ve tweeted our content, because it just feels good to share and interact with others – but is that as far as social networking goes? Or ...
Posted: 19 Sep 2011
Tags :
SEO
|
Link Building
|
Social Media
It’s time to get back to the basics here at The WebMarketing Group. We have a great SEO copywriting team who are all experts in what they do; their lexicon is lavish, their concepts are creative ...
Posted: 15 Sep 2011
Tags :
Internet Marketing
|
SEO
|
Content Writing
Link building is a major part of search engine optimisation. It forms the foundation for any SEO project and helps to get your website noticed by search engines. E-commerce sites are among ...
Posted: 12 Sep 2011
Tags :
SEO
|
Link Building
|
Ecommerce
Google Panda and the brand new Google+ have been big topics in recent months, and here at WMG we’ve been following our favourite SEO bloggers to get the latest scoop. We are constantly searching ...
Posted: 31 Aug 2011
Tags :
SEO
Roll out the red carpet. The Google+1 social feature has finally arrived. This long awaited feature allows social networkers to post interesting content to their Google+ account using the ...
Posted: 31 Aug 2011
Tags :
SEO
|
Google
|
Social Media
We’re not about to get into the “I’m a PC – I’m a MAC” debate with anyone. If any readers do hold a grudge, we can always follow up with a post on MAC shortcuts ...
Posted: 29 Aug 2011
Tags :
SEO
The latest update to sessions in Google Analytics has caused a little bit of a stir in our quiet and humble world of SEO. Just when we thought the storms had subsided post Panda, we’re hit ...
Posted: 26 Aug 2011
Tags :
SEO
|
Google
|
Analytics
Google Shopping is the new way to search for internet shoppers, and it’s essential that e-commerce sites optimise for this. This can be done very easily through Google Merchant (sign in with your ...
Posted: 25 Aug 2011
Tags :
SEO
|
Google
|
Ecommerce
This is Google Shopping. It makes life easier for internet shopping addicts who don’t want news articles and other information clogging up their search results. This function was most ...
Posted: 24 Aug 2011
Tags :
SEO
|
Google
|
Analytics
The world of blogging has grown incredibly and has developed into something we now know as the blogosphere. The blogosphere is a community; it’s one that could be the size of a large country. ...
Posted: 23 Aug 2011
Tags :
SEO
|
Blogging
One of the most eminent relationships of our time has come to an end. Like many famous couples throughout history, every breakup comes with an aftermath. So what changes have occurred since ...
Posted: 22 Aug 2011
Tags :
SEO
|
Google
It’s that time of the month again when we need to choose the best SEO blogs we’ve read. So what do we look for? Mostly, we look for practical advice, something that we can apply ...
Posted: 17 Aug 2011
Tags :
SEO
Building a high quality website (one that Panda loves) can be done at all skill levels. Whether you’re a professional webmaster with a number of established sites or a beginner blogger discovering ...
Posted: 20 Jul 2011
Tags :
SEO
|
Google
|
Content Writing
A few people in the WMG office have received their Google Plus invites and have already started testing out Google’s social networking platform. Some of us haven’t but we’re still ...
Posted: 19 Jul 2011
Tags :
SEO
|
Google
|
Social Media
How do you scan a web page? Do you look at the centre of the page? The bottom of the page? The right hand side of the page? Eye tracking technology reveals that web users are likely to scan ...
Posted: 11 Jul 2011
Tags :
SEO
|
Content Writing
So link spamming just doesn’t cut it anymore in today’s more refined SEO world. A natural link profile is most desired but how do you achieve that? Gaining organic backlinks is ...
Posted: 07 Jul 2011
Tags :
SEO
|
Link Building
They say that content is King. It certainly is. But link building is still the most important part of any search engine optimisation campaign. Alas, it’s not as simple as throwing ...
Posted: 05 Jul 2011
Tags :
SEO
|
Link Building
They say that old habits die hard. We’ve all been victim to those persistent inclinations that we just can’t seem to leave behind, so here at WMG, we’re visiting some of the worst SEO ...
Posted: 04 Jul 2011
Tags :
SEO
|
Link Building
Whether you’re new to SEO or seasoned professional, keeping on top of the latest search engine news is essential to your SEO campaign.
Here are the 7 SEO blogs you should be following:
1. ...
Posted: 04 Jul 2011
Tags :
Internet Marketing
|
SEO
Rejection can be hard to take, but it’s all a part of the game in link building. In many ways like show business, taking rejection is just something you have to learn to deal with.
Trying ...
Posted: 01 Jul 2011
Tags :
SEO
|
Link Building
Brace yourselves. Brace yourselves for Panda Version 2.2. Google has been unsurprisingly hush-hush about what this algorithm change entails; no-one knows who or what will be at the receiving ...
Posted: 30 Jun 2011
Tags :
Internet Marketing
|
SEO
We love blogging. It’s a way of sharing our knowledge and getting feedback for our techniques, our methods and our ideas. As you’ll probably know, we also love to follow other ...
Posted: 30 Jun 2011
Tags :
Internet Marketing
|
SEO
|
Social Media
Running a small business website requires both technical and marketing knowledge, and according to one of the largest web hosting companies in the world, 1&1 Internet, almost 40% of all web consumers ...
Posted: 27 Jun 2011
Tags :
Internet Marketing
|
SEO
There isn’t an exact mathematical formula which makes a certain page of your website rank on page 1 of Google. As most SEOs will know, search engine optimisation isn’t a guaranteed art ...
Posted: 27 Jun 2011
Tags :
SEO
|
Link Building
|
Content Writing
Just the words “white hat link building” could be a cause for debate. Some people have labelled it a “myth”, and there seems to be much dispute on what exactly classifies ...
Posted: 24 Jun 2011
Tags :
SEO
|
Link Building
Rand Fishkin stated earlier this year that canonical URL tags were the “most importance SEO advancement since sitemaps”. So what’s all the fuss about and who needs to be doing ...
Posted: 23 Jun 2011
Tags :
Design and Development
|
SEO
You can probably guess our take on this here at WMG. We’re social media fanatics. And we know from experience that it’s worth it. The question for you is - do you care about ...
Posted: 22 Jun 2011
Tags :
Internet Marketing
|
SEO
|
Social Media
Could we be a part of one of the biggest changes of the internet since the introduction of .com, 26 years ago?
At The WebMarketing Group, we’re really intrigued to see how the new web domain ...
Posted: 21 Jun 2011
Tags :
Internet Marketing
|
SEO
We love social media. Almost as much as we love SEO. When the two come together, it’s a pretty exciting thing in the search marketing world. Here we have 30 great search ...
Posted: 13 Jun 2011
Tags :
SEO
|
Social Media
“If you had one SEO tip, what would it be?”
There isn’t just one right answer with search marketing – but every SEO has their own idea of what the most fundamental search tactic ...
Posted: 07 Jun 2011
Tags :
Internet Marketing
|
SEO
Google perturbed the SEO world with their latest algorithm update, known as the ‘Panda Update’ or the ‘Farmer Update’. Sites with low quality content, over-optimised SEO ...
Posted: 03 Jun 2011
Tags :
SEO
|
Google
At The WebMarketing Group, we’re always looking for ways to widen our SEO knowledge. Search engine optimisation is an ever changing industry and having our finger on the pulse is important. ...
Posted: 01 Jun 2011
Tags :
SEO
Following last year’s discussions surrounding the Google Mayday Updates, changes in sites perceived to be more authoritative by Google have opened up a number of questions surrounding brand authority ...
Posted: 06 May 2011
Tags :
SEO
|
Link Building
A guide to avoiding black hat on-page SEO tactics – we guarantee you, they won’t work in 2011.
Google has clamped down more than ever on low-grade websites and poor quality content farms, ...
Posted: 21 Apr 2011
Tags :
SEO
On February 24th, the feared and anticipated Panda Update (also known as the ‘Farmer Update’) was unleashed onto Google.com. This recent update in Google rankings has given the ...
Posted: 19 Apr 2011
Tags :
Internet Marketing
|
SEO
From the inventors of SEO Quake and SEO Digger, SEM Rush is a great new keyword tool designed to show competitor keywords and estimated keyword traffic.
The SEM Rush tool is described by some as an ...
Posted: 12 Apr 2011
Tags :
Internet Marketing
|
SEO
|
PPC
As one of the fastest growing SEO agencies in the UK WMG is in constant need of the best tools for the job, and we've found that Advanced Web Ranking is one such tool.
Posted: 12 Oct 2010
Tags :
SEO
|
Analytics
|
Meta Data
Skimlinks is the new affiliate marketing script that allows online publishers to monetise content. What are the SEO implications of Skimlinks?
Posted: 24 Aug 2010
Tags :
Internet Marketing
|
SEO
|
Link Building
We often get tricky SEO questions - there isn't always an empirical answer - SEO is a craft laden with science
Posted: 23 Aug 2010
Tags :
Internet Marketing
|
SEO
|
Link Building
|
PPC
|
LTaS
|
Content Writing
|
Long Tail
|
Social Media
|
Instant Traffic
|
Online PR
|
M-VAP
Recent research shows unsurprisingly that social media is a key priority. Shockingly marketers are not focused on measuring ROI
Posted: 03 Feb 2010
Tags :
Internet Marketing
|
SEO
|
Social Media
|
M-VAP
|
Email Marketing
Web and online is a long process - learn, evolve, measure and adapt your strategies for success
Posted: 02 Feb 2010
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Analytics
|
Social Media
|
Online PR
|
Email Marketing
SEO succeeds where the clients are happy. Communications and managing expectations is key to online marketing success
Posted: 18 Jan 2010
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Social Media
|
Online PR
|
M-VAP
2010 will bring greater development to mobile search, real time search and convergence of social media. What else will 2010 bring?
Posted: 23 Dec 2009
Tags :
Internet Marketing
|
SEO
|
Google
|
Bing
|
Social Media
|
Online Reputation Management
What will 2010 bring for SEO: real time search, two main search engines, speed & Caffeine among others
Posted: 17 Dec 2009
Tags :
SEO
|
Google
|
Content Writing
|
Analytics
|
Yahoo!
|
Bing
|
Social Media
|
Online PR
|
Online Reputation Management
|
M-VAP
|
Email Marketing
Google Speed looks to make the internet work faster as though "flipping through the pages of a glossy magazine"
Posted: 16 Dec 2009
Tags :
SEO
|
Google
Truss Loft increase conversion rates after site redesign and multivariate testing
Posted: 15 Dec 2009
Tags :
Internet Marketing
|
Design and Development
|
SEO
|
PPC
|
Website Design
|
M-VAP
SEO Yorkshire - Harrogate and Sheffield based SEO company providing SEO services in Yorkshire
Posted: 04 Dec 2009
Tags :
Internet Marketing
|
SEO
What are the online marketing trends for 2010? Read about what we predict to be the best online marketing channels for 2010
Posted: 26 Nov 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
Social Media
|
Online PR
|
Online Reputation Management
|
M-VAP
|
Email Marketing
Link: Command in Google is a good gauge of links but make sure you really measure the number of links using comprehensive analytics
Posted: 23 Nov 2009
Tags :
SEO
|
Link Building
|
Google
|
Analytics
Multivariate analysis or testing is an often underused SEO technique that can improve online marketing. Read how to improve conversion rates
Posted: 10 Nov 2009
Tags :
Internet Marketing
|
Design and Development
|
SEO
|
Link Building
|
Website Design
|
Content Writing
|
Analytics
|
M-VAP
How do SEOs know SEO? It's a constant learning curve and keeping an eye out for changes is fundamental
Posted: 06 Nov 2009
Tags :
Internet Marketing
|
SEO
|
Analytics
|
Social Media
Read about our great online insurance statistics - let us help you interpret them and formulate your online marketing strategy
Posted: 03 Nov 2009
Tags :
Internet Marketing
|
SEO
|
LTaS
|
Content Writing
|
Long Tail
|
Social Media
|
M-VAP
A Google query takes a fraction of a second to be processed - discover the life of a query
Posted: 15 Oct 2009
Tags :
SEO
|
Google
Everyone is offering SEO nowadays. Why is the SEO industry growing? Find the best SEO services provider
Posted: 14 Oct 2009
Tags :
SEO
White hat SEO is the only ethical approach to optimising your website, increasing search engine ranking and traffic
Posted: 14 Oct 2009
Tags :
SEO
|
LTaS
|
Content Writing
|
Long Tail
Social media engagement by online retailers is very high - social media optimisation (SMO) will launch you into social media channels
Posted: 29 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Social Media
Make Your Website Work - how to increase conversion and reduce bounce rates
Posted: 23 Sep 2009
Tags :
Internet Marketing
|
SEO
|
PPC
|
Website Design
|
Google
|
Content Writing
|
Analytics
Social media optimisation - read what SMO can do for your company, brand or services
Posted: 22 Sep 2009
Tags :
SEO
|
Social Media
The majority of large US companies are using SMO and are chosing Twitter over Facebook
Posted: 22 Sep 2009
Tags :
SEO
|
Social Media
What can Twitter do to help your SEO? How to improve your online presence.
Posted: 21 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Social Media
People react to social media in two broad ways. Companies however have launch SMO, read more about social media optimisation
Posted: 21 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Social Media
Understanding search engine optimisation (SEO) & social media optimisation (SMO) read about our full range of services to make your website take off
Posted: 18 Sep 2009
Tags :
Internet Marketing
|
Design and Development
|
SEO
|
Link Building
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
|
Social Media
|
Instant Traffic
|
Online PR
July electrical product sales rise and perform well year on year - make sure however that you meet all legal requirements
Posted: 17 Sep 2009
Tags :
SEO
|
Website Design
|
Content Writing
Contact lenses selling well online. Growing demand for image enhancing glasses, now is the time to optimise your website
Posted: 17 Sep 2009
Tags :
SEO
|
Website Design
Try using viral email marketing and definitely try and use "discount vouchers", read how we suggest increasing you online presence
Posted: 17 Sep 2009
Tags :
Internet Marketing
|
SEO
The industry is sadly struggling - look to improve your website's performance and return through SEO
Posted: 15 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Content Writing
|
Social Media
Women internet users are growing fastest - make sure you have your website optimised if selling children products
Posted: 15 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
Content Writing
|
Social Media
Kitchen sales growing as we improve our home - sales also boosted by poor summer
Posted: 14 Sep 2009
Tags :
SEO
|
LTaS
|
Content Writing
|
Long Tail
August brought further good news for car sales - scrappage incentive scheme paying dividends
Posted: 14 Sep 2009
Tags :
SEO
|
LTaS
|
Content Writing
|
Long Tail
Watch this video that will give excellent tips on how to optimise your keyword usage
Posted: 14 Sep 2009
Tags :
SEO
|
LTaS
|
Long Tail
Demand and competition for insurance services increasingly - use multivariate analysis to test conversion rates
Posted: 14 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
A must read article - if you aren't falling into the pitfalls feel proud. Missing something? Let us help.
Posted: 09 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
Any help welcome
Posted: 09 Sep 2009
Tags :
Internet Marketing
|
SEO
Want to get better online visibility - read our handy tips to improve your online marketing
Posted: 08 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Website Design
|
Content Writing
|
Social Media
With online health products growing, read out handy marketing & SEO tips
Posted: 08 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
LTaS
|
Content Writing
Laptops still selling well - read how we can help develop your online presence
Posted: 07 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
The online medical market is growing - make sure your online visibility is optimised
Posted: 07 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
|
Instant Traffic
Clothes still selling well online -let us help you succeed
Posted: 03 Sep 2009
Tags :
Internet Marketing
|
SEO
The UK is a national of animal lovers - read to see how your pet products can compete better online
Posted: 02 Sep 2009
Tags :
Internet Marketing
|
SEO
|
Website Design
|
Content Writing
Our guide to increasing e-commerce sales points you in the right direction with some critical factors you should consider
Posted: 25 Aug 2009
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Website Design
|
LTaS
|
Content Writing
|
Long Tail
|
Social Media
With online sales booming read our guide to increasing your e-commerce presence
Posted: 21 Aug 2009
Tags :
Internet Marketing
|
Design and Development
|
SEO
|
LTaS
|
Content Writing
|
Long Tail
Jewellery sales online peak at Christmas – make sure your site is ready for increased customer demand
Posted: 20 Aug 2009
Tags :
Internet Marketing
|
SEO
|
Link Building
|
Instant Traffic
Domestic SEO winning over offshore
Posted: 03 Aug 2009
Tags :
SEO
Alt tags for images are more important than you might think...
Posted: 16 Jul 2009
Tags :
SEO
…and give your site the best possible chance…
Posted: 16 Jul 2009
Tags :
SEO
|
Yahoo!
Find out if your site is part of a bad neighbourhood...
Posted: 07 Jul 2009
Tags :
SEO
|
Link Building
Find out what you can do to improve your search engine ranking...
Posted: 03 Jun 2009
Tags :
SEO
|
Google
Here we detail what you should avoid doing in order to make your site a success and improve your search engine ranking.
Posted: 02 Jun 2009
Tags :
SEO
|
Google
Long tail keywords lead the way...
Posted: 22 Apr 2009
Tags :
SEO
|
LTaS
|
Long Tail
Understand search engine rankings better.
Posted: 17 Apr 2009
Tags :
SEO
If you want SEO expertise, talk to The WebMarketing Group - the best UK SEO company.
Posted: 17 Apr 2009
Tags :
SEO
Essential reading for the top search engine optimisation tips
Posted: 15 Apr 2009
Tags :
SEO
Want to know how you can improve your search engine ranking? Invest in SEO.
Posted: 15 Apr 2009
Tags :
Internet Marketing
|
SEO
Search is changing…and it’s getting personal.
Posted: 14 Apr 2009
Tags :
SEO
|
Google
Find out more about the power of search engine marketing in the UK.
Posted: 14 Apr 2009
Tags :
Internet Marketing
|
SEO
|
Google
What factors are relevant today?
Posted: 09 Apr 2009
Tags :
SEO
|
Google
Here's a very useful tool for webmasters.
Posted: 02 Apr 2009
Tags :
SEO
|
Analytics
Get to the top with long tail.
Posted: 01 Apr 2009
Tags :
SEO
|
LTaS
|
Long Tail
Page Rank loses favour with SEO analysts...
Posted: 30 Mar 2009
Tags :
SEO
|
Cache Date
Google rolls out exciting new technology.
Posted: 27 Mar 2009
Tags :
SEO
|
Google
Big Mouth Media have been penalised for hidden text spamming.
Posted: 19 Mar 2009
Tags :
Design and Development
|
SEO
|
Google
Remember, videos can bring you good search results in Universal search!
Posted: 18 Mar 2009
Tags :
SEO
|
Link Building
Spammers use hidden text to get ahead, but others don't even realise that they're doing it.
Posted: 18 Mar 2009
Tags :
SEO
Learn all about "Stemming".
Posted: 10 Mar 2009
Tags :
SEO
|
Content Writing
Keep the links on a page to a reasonable number, according to Google SEO tips.
Posted: 09 Mar 2009
Tags :
SEO
|
Link Building
|
Google
Talk to WMG about internet reputation management.
Posted: 03 Mar 2009
Tags :
Internet Marketing
|
SEO
|
Google
This has been a recommendation of ours for a long time...now is the time to know how to link out.
Posted: 26 Feb 2009
Tags :
SEO
|
Link Building
Brands overtake the rest in the search engines.
Posted: 26 Feb 2009
Tags :
SEO
|
Google
Now is the time to be looking at long tail keywords.
Posted: 19 Feb 2009
Tags :
SEO
|
LTaS
|
Long Tail
Look at each individual page...
Posted: 17 Feb 2009
Tags :
SEO
|
Domain Authority
Just a little bit of advice for the webmasters...
Posted: 11 Feb 2009
Tags :
Design and Development
|
SEO
|
Google
Brush up on your knowledge of keyword density.
Posted: 10 Feb 2009
Tags :
SEO
|
Content Writing
Once you have visitors to your site, keep them there with great content.
Posted: 10 Feb 2009
Tags :
SEO
|
Content Writing
Essential SEO tactics to get your site to the top...
Posted: 03 Feb 2009
Tags :
SEO
|
Link Building
It's essential viewing.
Posted: 27 Jan 2009
Tags :
SEO
Here's some advanced uses...
Posted: 22 Jan 2009
Tags :
SEO
|
Google
|
Analytics
Generate a super quick sitemap with a new Google Tool
Posted: 21 Jan 2009
Tags :
Design and Development
|
SEO
|
Google
This is big news in the meta tags industry
Posted: 21 Jan 2009
Tags :
SEO
|
Link Building
|
Google
Blackwell Publishing simplifies the need for good content.
Posted: 14 Jan 2009
Tags :
Internet Marketing
|
SEO
|
Content Writing
Make sure your business doesn't get caught out...
Posted: 13 Jan 2009
Tags :
Internet Marketing
|
SEO
|
Google
How exactly does Google return search results to you? Lets look at the Google search technology.
Posted: 13 Jan 2009
Tags :
SEO
|
Google
Is it worth obsessing over rankings? Watch this SEO video to know when to track rankings.
Posted: 13 Jan 2009
Tags :
SEO
|
Google
Get back to basics with this SEO video.
Posted: 12 Jan 2009
Tags :
SEO
Delve into the world of anchor text.
Posted: 08 Jan 2009
Tags :
SEO
|
Link Building
This shows just how important trust is...
Posted: 05 Jan 2009
Tags :
SEO
How to optimise your site designed in "Frames".
Posted: 05 Jan 2009
Tags :
Design and Development
|
SEO
|
Website Design
Want to improve your visibility in the search engines? Read these Google SEO tips.
Posted: 20 Dec 2008
Tags :
SEO
|
Google
Now is the time to incorporate long tail into the linking mix.
Posted: 17 Dec 2008
Tags :
SEO
|
Link Building
|
LTaS
|
Long Tail
Stand out in the crowd...
Posted: 17 Dec 2008
Tags :
SEO
|
Google
The crawl frequency is a great indicator of the importance of a page.
Posted: 01 Dec 2008
Tags :
SEO
|
Cache Date
Take notice of what the experts say...
Posted: 27 Nov 2008
Tags :
SEO
|
Link Building
|
Website Design
There are some interesting facts revealed in this report.
Posted: 20 Nov 2008
Tags :
SEO
|
LTaS
|
Long Tail
Make searches more relevant.
Posted: 18 Nov 2008
Tags :
SEO
An insight into the world of links.
Posted: 24 Oct 2008
Tags :
SEO
|
Link Building
|
Google
The SEO Book guru speaks...
Posted: 21 Oct 2008
Tags :
SEO
Take a look at the essential ingredients.
Posted: 18 Sep 2008
Tags :
SEO
Get your questions answered.
Posted: 10 Jun 2008
Tags :
SEO
|
Google
A recent article suggests this might not be a good thing...
Posted: 14 May 2008
Tags :
SEO
|
Link Building
Be sure to get it right...
Posted: 17 Apr 2008
Tags :
SEO
|
Link Building