Blog - Social Media

Networking Brilliance on LinkedIn

LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking.
Posted: 22 May 2013
Tags : SEO | Social Media | LinkedIn

How To Optimise Your Videos

More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well.
Posted: 21 May 2013
Tags : SEO | Link Building | Meta Data | Social Media | Video SEO

Ed’s Takeaways from Ion Search

It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the agency game with NetConstruct as a powerful acquisition into other digital realms.
Posted: 26 Apr 2013
Tags : SEO | Link Building | PPC | Google | Analytics | Social Media | Link Profile | Google Penalty | SEO Conference | Disavow Links Tool | Infographics | IonSearch

Social Network Pheed - The New FB / TW?

Despite having only launched in October 2012, new social network Pheed has experienced an overwhelming surge in popularity. This growth was largely to the app’s appeal to teenagers and tweens, and saw the network overtake both Facebook and Twitter to claim the top Social Networking spot on in Apple’s App Store by Feb 2013.
Posted: 28 Mar 2013
Tags : SEO | Google | Social Media | Twitter | Facebook | LinkedIn

Facebook Rolls Out News Feed Redesign

Facebook is making changes to their news feed with a new design intended to reduce clutter and create a more consistent design across desktop and mobile devices. In an attempt to increase engagement and deliver a news feed that relates to individual users, Facebook appears to be creating more of a “personalised newspaper” for its users.
Posted: 08 Mar 2013
Tags : Design and Development | Social Media | Facebook

5 Reasons to Look Forward to SEO in 2013

As 2012 draws to a close, we are beginning to reflect on the eventful year we have all had. From Penguins to Pandas and Pirates, it certainly hasn’t been the smoothest of rise for the world of SEO and digital marketing. However, with a new digital age on the horizon, there are a multitude of things to look forward to in 2013.
Posted: 12 Dec 2012
Tags : Internet Marketing | SEO | Analytics | Social Media | Email Marketing | Google | International SEO | Rankings | Mobile SEO

Top Tips for Increasing Brand Awareness for SEO

Establishing a clear brand identity and increasing brand awareness online is integral to the implementation of a successful SEO strategy.
Posted: 04 Sep 2012
Tags : SEO | Content Writing | Social Media | Online PR | Brand Awareness

Is it Possible to Improve Your Rankings with Social Signals?

The question of whether social signals directly cause improvements in rankings is hotly debated online.
Posted: 24 Aug 2012
Tags : SEO | Social Media | Link Building | Rankings

SEOmoz Makes Followerwonk Available for Pro Members

SEOmoz has made Followerwonk available to SEOmoz Pro members.
Posted: 20 Aug 2012
Tags : SEO | Analytics | Social Media | Twitter

5 Signs Your SEO Strategy is Outdated

Is your SEO strategy stuck in the past? Get up to speed with the latest methodology.
Posted: 08 Aug 2012
Tags : SEO | Link Building | Content Writing | Social Media

Use Pinterest to Find Brand Advocates and Link Building Targets

Pinterest continues to pick up momentum. Here we've identified a great way to build relationships with potential brand advocates on this great platform
Posted: 20 Jun 2012
Tags : Google | Social Media | Link Building

68% of Marketers Planning to Increase SEO Investment in 2012

A recent study by Social Media Examiner showed that 68% of marketers plan on increasing SEO spend in 2012, along with other online channels
Posted: 30 Apr 2012
Tags : SEO | Social Media

A Beginner’s Guide to Video SEO

Video SEO presents a great way for small businesses to gain a presence on page 1 for competitive phrases. This guide gives you the basic tips on how to optimise for video SEO.
Posted: 24 Apr 2012
Tags : Internet Marketing | SEO | Google | Social Media

Best Practices on Google+ for Maximum SEO Benefit

Google + has been with us for a while now, though it has recently become more apparent how Google are planning to incorporate it into search. We've broken down some of the key points to get the most SEO value from it
Posted: 26 Jan 2012
Tags : Google | Social Media | Online Reputation Management

How to Use Pinterest as a Link Building Resource

Pinterest is the new kid on the link building block, providing a great new platform and community which groups great websites in specific niches. We show you how to use it as a link building resource.
Posted: 15 Dec 2011
Tags : Internet Marketing | Link Building | Social Media

Social Media ROI – Virgin Show Us How it’s Done at Qantas’ Expense

Virgin show everyone how it's done by taking advantage of Qantas' mistakes and generating huge ROI from their Facebook page
Posted: 16 Nov 2011
Tags : Social Media | Online Reputation Management

What’s on Your Social Media Wish List?

Social media is a huge part of what we do these days and it’s become a viable marketing channel for sharing links and content, driving high basket-value traffic, attracting potential customers and ...
Posted: 31 Oct 2011
Tags : Internet Marketing | SEO | Social Media

Is Google Plus Catching up with Facebook and Twitter?

Google+ has announced its arrival at the 40 million user mark. While it sounds very impressive, there are still reservations about whether the social media site will ever be as big as the big two.  Facebook ...
Posted: 14 Oct 2011
Tags : SEO | Social Media

Social Media, PR and SEO: The Melting Pot

Social media optimisation is one of the biggest talking points in the SEO world at the moment – and if we’re completely honest about it – there’s a mix of both good and bad and ...
Posted: 24 Sep 2011
Tags : Internet Marketing | SEO | Social Media

Building Links on Twitter

Yes, we all get that warm fuzzy feeling once we’ve tweeted our content, because it just feels good to share and interact with others – but is that as far as social networking goes?  Or ...
Posted: 19 Sep 2011
Tags : SEO | Link Building | Social Media

Top 5 Twitter Tools for Social Media Marketing

When is the best time to Tweet?  How many times a day should you Tweet?  Should you Tweet on weekends?  There are endless questions when it comes to Twitter, and despite its simplistic ...
Posted: 14 Sep 2011
Tags : Internet Marketing | Social Media

How to Build Authority on Twitter

Twitter is great for businesses, organisations and SEOs like ourselves who are trying to build more contacts in our industry.  Not only can we make beneficial connections, but it’s also nice ...
Posted: 07 Sep 2011
Tags : Internet Marketing | Social Media

The Latest on Google Plus: The Google+1 Button

Roll out the red carpet.  The Google+1 social feature has finally arrived.  This long awaited feature allows social networkers to post interesting content to their Google+ account using the ...
Posted: 31 Aug 2011
Tags : SEO | Google | Social Media

Google Plus Launch: Are you on Google+ Yet?

A few people in the WMG office have received their Google Plus invites and have already started testing out Google’s social networking platform.  Some of us haven’t but we’re still ...
Posted: 19 Jul 2011
Tags : SEO | Google | Social Media

Top 5 SEO Posts of the Month

We love blogging.  It’s a way of sharing our knowledge and getting feedback for our techniques, our methods and our ideas.  As you’ll probably know, we also love to follow other ...
Posted: 30 Jun 2011
Tags : Internet Marketing | SEO | Social Media

Social Media – Is it Worth It?

You can probably guess our take on this here at WMG.  We’re social media fanatics.  And we know from experience that it’s worth it. The question for you is - do you care about ...
Posted: 22 Jun 2011
Tags : Internet Marketing | SEO | Social Media

Top 20 SEO Twitter People to Follow

We love social media.  Almost as much as we love SEO.  When the two come together, it’s a pretty exciting thing in the search marketing world.   Here we have 30 great search ...
Posted: 13 Jun 2011
Tags : SEO | Social Media

7 Ways to Build a Great Facebook Fan Page Following

Social media is now the UK’s biggest traffic driver.  Your business really can’t afford to miss out on this incredible social phenomenon.  Grow your following with some of the best ...
Posted: 25 May 2011
Tags : Social Media

Charlie Sheen Loses his Mind but Gains 2.1 Million Twitter Followers

In the brief space of a week, the crazed and controversial Charlie Sheen manages to gain 2,150,000 followers on Twitter, making it to the Guinness World Records for gaining the most fans in the shortest length of time.
Posted: 10 Mar 2011
Tags : Social Media

Tricky SEO Questions - What Makes us Stand Out

We often get tricky SEO questions - there isn't always an empirical answer - SEO is a craft laden with science
Posted: 23 Aug 2010
Tags : Internet Marketing | SEO | Link Building | PPC | LTaS | Content Writing | Long Tail | Social Media | Instant Traffic | Online PR | M-VAP

Email still popular among social network users

Social network users still access their email frequently so the scope for email marketing remains high
Posted: 22 Feb 2010
Tags : Social Media | Email Marketing

How best to measure social media marketing return on investment

Measuring social media uses "soft" success metrics but bolted on to website analytics can give insight into ultimate monetary ROI metrics
Posted: 09 Feb 2010
Tags : Internet Marketing | Analytics | Social Media | M-VAP

25+ mind blowing social media statistics

We all love stats, read about the latest social media statistics and facts
Posted: 08 Feb 2010
Tags : Social Media

2010 Web Marketing Priorities

Recent research shows unsurprisingly that social media is a key priority. Shockingly marketers are not focused on measuring ROI
Posted: 03 Feb 2010
Tags : Internet Marketing | SEO | Social Media | M-VAP | Email Marketing

Web marketing success - keep calm and get found

Web and online is a long process - learn, evolve, measure and adapt your strategies for success
Posted: 02 Feb 2010
Tags : Internet Marketing | SEO | Content Writing | Analytics | Social Media | Online PR | Email Marketing

SEO Success Factors: Ensuring Happy Clients

SEO succeeds where the clients are happy. Communications and managing expectations is key to online marketing success
Posted: 18 Jan 2010
Tags : Internet Marketing | SEO | Content Writing | Social Media | Online PR | M-VAP

Launch in to social media marketing with social media optimisation (SMO)

Social media optimisation is a great way to boost web marketing initiatives. There will never be a perfect time to start but planning is critical
Posted: 08 Jan 2010
Tags : Internet Marketing | Social Media

Online marketing developments in 2010

2010 will bring greater development to mobile search, real time search and convergence of social media. What else will 2010 bring?
Posted: 23 Dec 2009
Tags : Internet Marketing | SEO | Google | Bing | Social Media | Online Reputation Management

SEO Predictions for 2010

What will 2010 bring for SEO: real time search, two main search engines, speed & Caffeine among others
Posted: 17 Dec 2009
Tags : SEO | Google | Content Writing | Analytics | Yahoo! | Bing | Social Media | Online PR | Online Reputation Management | M-VAP | Email Marketing

Online Marketing Forecasts for 2010 – E-commerce to Continue to Grow

What are the online marketing trends for 2010? Read about what we predict to be the best online marketing channels for 2010
Posted: 26 Nov 2009
Tags : Internet Marketing | SEO | Website Design | Social Media | Online PR | Online Reputation Management | M-VAP | Email Marketing

How SEOs Know SEO – Keeping Our Eyes Firmly on The Radar

How do SEOs know SEO? It's a constant learning curve and keeping an eye out for changes is fundamental
Posted: 06 Nov 2009
Tags : Internet Marketing | SEO | Analytics | Social Media

Online Insurance statistics & trends - read how to build online success

Read about our great online insurance statistics - let us help you interpret them and formulate your online marketing strategy
Posted: 03 Nov 2009
Tags : Internet Marketing | SEO | LTaS | Content Writing | Long Tail | Social Media | M-VAP

UK Social Media Statistics - Understanding Your Target Audience

Social media statistics provide a great insight into potential marketing channels. Use stats to start but make sure you listen to social media to find your best audience
Posted: 23 Oct 2009
Tags : Internet Marketing | Social Media

Social Media Marketing Cycle - Guide to Success and Best Practice

Social Media Marketing is a cyclical process that has sequential processes leading to a self propelling marketing cycle
Posted: 21 Oct 2009
Tags : Internet Marketing | Social Media | Online Reputation Management

Online Reputation Management – Monitor Twitter Real Time Tweets

Keep up to date with Twitter feeds and easily carry out onlin reputation tasks
Posted: 14 Oct 2009
Tags : Social Media | Online Reputation Management

Online Reputation Management – growing use by companies

Google shows growing search for online reputation management as companies are increasingly tracking social media conversations
Posted: 13 Oct 2009
Tags : Social Media | Online Reputation Management

Social Media - website marketing, reputation management, engagement and more

Social Media networks is effective for a large range of purpose including marketing, website marketing, online reputation and much
Posted: 13 Oct 2009
Tags : Social Media

Bing Badda Bings Google with Bing Tweets

Bing have added Bing Tweets to search both Bing and Twitter. Excellent tool for reputation management
Posted: 07 Oct 2009
Tags : Google | Bing | Social Media

How to ruin your brand using social media

When launching into social media make sure you have a plan. Read this article to make ensure your social media success
Posted: 05 Oct 2009
Tags : Social Media

Common reasons to avoid social media networks

Companies and brands are scared of social media and give some common reasons to avoid engagement. Read why social media is a must
Posted: 05 Oct 2009
Tags : Social Media

Reputation Management – Monitoring your Brand in Social Media

Monitor your brand in social media. Reputation managementis needed but don't expect just bad news
Posted: 02 Oct 2009
Tags : Social Media

Social Media Success – Why Social Media Optimisation (SMO) is Needed Now

Ford is making effective use of social media - read about their case study
Posted: 29 Sep 2009
Tags : Internet Marketing | Social Media

Majority of online retailers already use social media

Social media engagement by online retailers is very high - social media optimisation (SMO) will launch you into social media channels
Posted: 29 Sep 2009
Tags : Internet Marketing | SEO | Social Media

The Single Most Important Tactic Social Media Marketers Forget To Do

Make sure you join all the dots when carrying out social media optimisation (SMO)
Posted: 29 Sep 2009
Tags : Social Media

Social media optimisation (SMO) - why, what for, how & what do I get back?

Social media optimisation - read what SMO can do for your company, brand or services
Posted: 22 Sep 2009
Tags : SEO | Social Media

Social media optimisation - are companies using SMO?

The majority of large US companies are using SMO and are chosing Twitter over Facebook
Posted: 22 Sep 2009
Tags : SEO | Social Media

Social media bookmarking - helping social media optimisation

Social media bookmarking can help with SMO and build your online presence and visibility.
Posted: 21 Sep 2009
Tags : Internet Marketing | Social Media

Does Twitter add SEO Value?

What can Twitter do to help your SEO? How to improve your online presence.
Posted: 21 Sep 2009
Tags : Internet Marketing | SEO | Social Media

Social media optimisation SMO - can it really help?

People react to social media in two broad ways. Companies however have launch SMO, read more about social media optimisation
Posted: 21 Sep 2009
Tags : Internet Marketing | SEO | Social Media

SEO & SMO natural partners to increase traffic to your website

Understanding search engine optimisation (SEO) & social media optimisation (SMO) read about our full range of services to make your website take off
Posted: 18 Sep 2009
Tags : Internet Marketing | Design and Development | SEO | Link Building | Website Design | LTaS | Content Writing | Long Tail | Social Media | Instant Traffic | Online PR

Online PR - how to write a press release

Our guide gives you a headstart into understanding online PR best practice
Posted: 17 Sep 2009
Tags : Internet Marketing | Social Media | Online PR

Bed industry still fighting recession - optimise your website to compete

The industry is sadly struggling - look to improve your website's performance and return through SEO
Posted: 15 Sep 2009
Tags : Internet Marketing | SEO | Content Writing | Social Media

Women are the fastest growing online demographic

Women internet users are growing fastest - make sure you have your website optimised if selling children products
Posted: 15 Sep 2009
Tags : Internet Marketing | SEO | Website Design | Content Writing | Social Media

Marketing Tips to Help Your Holidays Business Grow

Want to get better online visibility - read our handy tips to improve your online marketing
Posted: 08 Sep 2009
Tags : Internet Marketing | SEO | Link Building | Website Design | Content Writing | Social Media

How to Increase Online Sales - Critical Success Factors

Our guide to increasing e-commerce sales points you in the right direction with some critical factors you should consider
Posted: 25 Aug 2009
Tags : Internet Marketing | SEO | Link Building | Website Design | LTaS | Content Writing | Long Tail | Social Media

Domino’s Pizza – Case Study of Social Media Success

Domino's are thriving and seem to be adapting well to social media
Posted: 24 Aug 2009
Tags : Internet Marketing | LTaS | Social Media

Email Marketing Still King – More People Still Use Email

With the huge growth of social media, mobile apps and seemingly constant communication don’t forget email marketing
Posted: 20 Aug 2009
Tags : Internet Marketing | Social Media

How To Get Started in Social Media Marketing – Part 2

Want to dip your toes in the social media pool? The 2nd part of our social media marketing marketing guide helps you join in
Posted: 20 Aug 2009
Tags : Internet Marketing | Social Media

How To Get Started in Social Media Marketing – Part 1

Want to dip your toes in the social media pool? Our marketing guide helps you join in
Posted: 18 Aug 2009
Tags : Internet Marketing | Social Media

Know Your Customers and Their Preferred Media

It would be easy to assume everyone wants a piece social. But do you really know your customers and their needs?
Posted: 12 Aug 2009
Tags : Internet Marketing | Social Media

Using Social Media as an Advertising Channel: Where it Has Gone Wrong & Lessons Learnt

Social media to promote your brands seems the way to go. Get there before your staff or fans unoficially do
Posted: 11 Aug 2009
Tags : Internet Marketing | Social Media