Google has already been there and bought the t-shirt. Unbeknown to all those non SEO geeks out there, adapted search results on Google have long been improving search experience for web users. Working quietly in the background, SERPs have been adapting themselves according to user search patterns, and finally, Bing has jumped onto the bandwagon. But they’ve not just emulated; they’ve improved upon.
Last week, Bing announced its brand new ‘Adaptive Search’ – yes, it works very similarly to Google, but it also works over an extended period of time.
“The More You Search, the More Bing Can Learn”
These are the famous words from SMX East, where Bing unveiled its latest developments. It’s taken Google’s adaptive search one step further by looking at any content within a user’s search history over a 28 day period – or even better, across an impressive 18 months for people who are signed into Bing.
So instead of just looking at immediate search actions, Bing can really get to know its users by reviewing their entire search history over a long period of time.
What Does Adaptive Search Mean for SEO?
As search engines become more sophisticated, SERPs are becoming more and more refined, bringing web users an improved delivery of results. Adaptive search creates SERPs which are semantically sound to what you want to look at and thematic to your interests. This is a very positive move for search engines as it can build a better connection between web users and websites.
Watch a video about Bing Adaptive Search: