No one enjoys being punished by a giant black and white animal (and if you do it’s probably best to keep quiet about it). So how do you keep Google’s Panda and Penguin updates
If your website is solid they shouldn’t bother you and if they do maybe it’s time for a makeover. These updates ultimately boil down to content and quality.
Keep it Fresh
Google likes unique content
, your product’s your own and so should your content be. Stay away from copy paste. Spun content can be easily detected so make sure you write relevant and informative content that is going to appeal to the reader.
Only the Best
One of the Panda’s rules is ‘no low quality pages’ that sounds like a bit of an umbrella term but don’t panic, do you have:
- Dodgy spelling and grammar?
- Are there any factual errors?
- Has more care gone into some pages than others?
- Are they stuffed with adverts?
- Are they more focused on rankings rather than your audience?
If you can answer all those questions with no then you’re fine, if not then get it fixed and get back into Google’s good graces. And remember one weak page will affect the rankings of the whole website.
I’ll only say it once…
Don’t duplicate, if you don’t have enough information for all the pages then cut down the pages – sometimes there really is only so much you can say.
Well don’t be tweets about it
Remember to prioritise content over social media - social media
should just be the big flashing sign pointing towards your content, not the other way round. There is no point promoting poor content through a host of social media channels.
Get ‘em there, keep ‘em there
Improve bounce rate, make your website user friendly enough that once people find you they want to stay. This links to another of Google’s stipulations – ‘improve user experience’ so make it obvious where they need to go, have a nice clear lay out and make the place look pretty – you’ve got visitors!
Keep your friends classy too
Make sure your focus is on your high quality backlinks
– nothing spammy or dated, a friend of panda or penguin is a friend of yours. Penguin rewards natural backlinks so ensure you have mixed anchor text and solid organic links. Whatever you do, don’t participate in link schemes.
Too much of a good thing
Finally– the keyword. Don’t flood you webpage with them, you want them to appear naturally in your text, you shouldn’t really be able to tell it’s a keyword. Also use 5-10 different keyword variants and alternate them – this should stop your page seeming flooded.
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