Despite the challenging economic situation, there is some indication that some companies are beginning to perform better. John Lewis recently reported a return to form for bedroom furniture.
However it is hard to paint a positive picture for bed and bedroom furniture sales as times are still tough, particularly for big ticket items.
Optimising your website to compete in this ever more competitive market is therefore a key strategy.
If we look at some emerging consumer trends, ways to improve your online strategy emerge:-
- In the UK, searches for "discount vouchers" grew by 94% between November and December 2008.
Look to transfer some of the “brick and mortar” cost savings directly back to your customers. If you are planning on launching into social media try and engage your followers with soft inbound marketing techniques that offer discounts. Social media aside ensure you promote any discounts or offers to all.
- 97% of UK female Internet users research products online and 92% of UK female Internet users buy products online.
Research is a very hot topic as consumers thoroughly research products before committing to a purchase. Your website should be content rich, write excellent content with full product information that leaves no questions unanswered.
- 33% of shoppers in the UK shop a lot more online since the recession.
Capture this online growth by giving your website a full search engine optimisation (SEO) makeover.
- 50.1% of online shoppers who placed items in their shopping carts did not go on to place an order.
If you are already experiencing strong traffic and good search engine placement maybe you are missing something vital. Use multivariate analysis M-VAP to see why you are not converting visitors into customers.
These are a few recommendations from us here at The WebMarketing Group. We can conduct a free website review to advise how best to increase your online presence and have a full range of services to help your business.
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