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Pandas and Penguins – A New Addition to the SEO Zoo Google have a fondness for naming updates after their favourite drinks (the Brandy/Bourbon Updates), favourite places (the Boston/Austin/Florida Updates) and limber rock stars (the Jagger Update). However, ... more...

68% of Marketers Planning to Increase SEO Investment in 2012 A recent study by Social Media Examiner showed that 68% of marketers plan on increasing SEO spend in 2012, along with other online channels more...

A Beginner’s Guide to Video SEO Video SEO presents a great way for small businesses to gain a presence on page 1 for competitive phrases. This guide gives you the basic tips on how to optimise for video SEO. more...

Rankings Disappeared? How to Recover from a Spammy Backlink Profile Had a fight with Google and come off worst? Here is a checklist of activities to help you kiss, make up and recover your rankings more...

The Google Venice Update – A Huge Opportunity for Local Businesses In February Google announced 40 updates to its algorithm, one of which was significant but seemed to go under the radar for some time, overshadowed by mentions of Panda and link evaluation. more...

Big Snippets For Long Tail Searches

Google's new technology will better understand associations and concepts related to the search query typed in. You may have noticed relevant search terms appearing in Google when your results are displayed. This concept of Google using semantics to help improve search results is to become an important basis for Google's future.

Read more here: Big Snippets For Long Tail Searches