Yes, we all get that warm fuzzy feeling once we’ve tweeted our content, because it just feels good to share and interact with others – but is that as far as social networking goes? Or can Twitter be a link building tool that SEOs are overlooking?
Link builders may turn their noses up at social media sites. Some may even brand it “intangible” and “immeasurable”. But the experts will stress time and time again, that social media marketing is as important as any other strategy and great techniques still prove themselves to be top traffic drivers. And what about Twitter as a link building platform? Is it really possible?
According to Rand Fishkin, we really can build substantive and valuable links through the social media site, Twitter. But how do we go about this?
How to Build Links on Twitter
The future of link building could very well find a firm position within the Twitter website. It’s a very exciting time as SEO and SMO begin to marry up, and we are keeping a close eye on developments in social media marketing.
Here are some top tips on building lasting links that can really benefit the authority of your website:
1. Mutual promotion – find yourself a Twitter buddy and you can rub each other’s backs with link sharing. It’s important to build genuine connections if you want this to work so don’t just retweet people’s information; make sure you read and make interesting comments. Authentic participation will yield links, not just now, but in the future.
2. Lists and credits – everybody loves a good list, and it’s even better when you’re featured in someone’s list. We collate the top 5 SEO blogs every month and Tweet the authors to let them know how much we appreciate their work. Not only are we rubbing people’s egos but we can build SEO connections with people we really like.
Blow someone’s trumpet and they will be more likely to share your content and link back to you. It’s simple.
3. Offer a helping hand – Rand Fishkin once shared a story about how someone on Twitter helped him fix his blog after he Tweeted about his site getting hacked. Rand was so delighted with the help and advice from this Samaritan that he linked to him and presented him with free tickets to MozCon. If someone Tweets for help, offer you expertise. It could get you far.
4. Testimonials and reviews – blogs are great for reviewing products and services. Tweet the people you’ve blogged about and let them know that you’ve dedicated an article to their company’s offerings and they could link to that post to boost their own PR.
5. Business deals – sometimes it’s best to be straightforward about what you want. Small enterprises, local businesses and start-ups are always looking for promotion so they are probably more than happy to partner up with you. This is a great way of building connections in your industry and creating some link exchanges.
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