A recent report by Performics shows that ecommerce continues to outperform high street retail in terms of the perceived cost savings online can give.
The study, which examined US shopper attitudes, shows that 45% felt that they could find the best deals online compared to 34% instore.
Other areas covered showed that 5% found the best deals through word of mouth and 2% via catalogues shopping.
Ecommerce sites should however work harder to convert attitudes by ensuring that certain features and functionality are added :-
- Free delivery was made prominent and available – 85% found this to be a key factor to migrate online
- Free returns – 75% would be drawn by this incentive
- Strong display of discounts and offers on homepage – 66% favoured this option
- User generated content and reviews – 53% like the trust building of independent comments
- Loyalty and reward schemes – 47% would be more likely to shop at a given site if they were rewarded for their purchases
All of the above features and functionalities show that online consumers are becoming much more selective and demanding in their online needs and what drives them to complete or even consider a transaction.
This also highlights that services such as
multivariate analysis M-VAP are key to ensure that you are testing, evaluating and implementing the best design and functionality as tested and approved by your visitors.
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