This is Google Shopping. It makes life easier for internet shopping addicts who don’t want news articles and other information clogging up their search results. This function was most definitely invented for the ready-to-buy shopper (the ones with their credit cards at the ready).
It’s also very handy for people who just like to cyber-window shop. But the bottom line is: this is where you will find more and more potential customers.
E-Commerce Sites and Google Shopping
Before you can start Google Analytics tracking for the search engine’s shopping function, you need to get listed on Google Products. Here are some easy steps to get listed:
1. Sign into Google Merchant with your Google account.
2. Go to the Settings and get your website verified.
3. Create a data feed either in Text (spreadsheet), Tab Delimited or XML format.
4. Upload the data feed (either manually via the server or through scheduled upload).
It usually takes a few hours before your products become indexed by Google Shopping. The process is quite straightforward and can be done by people at all skill levels; If you need further assistance with submitting your product pages, the Google Merchant Center Help will provide you with more information.
Google Analytics Tracking for Google Shopping
By default, there isn’t any differentiation between a standard Google web search, a product search or an image search in Google Analytics tracking.
But now you can really dissect and analyse your traffic, including the search results Google Shopping – this can be done through advanced Google Analytics tracking.
Here’s how you can use Google Analytics tracking to examine the Google Shopping visits independently of other organic traffic.
This can be done by simply adding a simple Google Analytics tracking code at the end of any URLs you submit to Google Merchants (instructions on how to submit above).
Use the following tracking code at the end of URLs: ?utm_source=google&utm_medium=googleshopping&utm_campaign=googlebase.
Once you have this code in place, you can measure the traffic from Google Shopping in comparison to other organic traffic sources as well as your paid campaigns.
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