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Penguin 2.0 Launched Today Matt Cutts announced that the next generation of Penguin has been rolled out last night. The webspam algorithm with Penguin 2.0 technology is said to have affected about 2.3% of English-US queries. This is the fourth major Penguin launch Google has introduced but there have also been many data refreshes along the way. Some updates impact queries more than others. more...

Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Google Announce Panda 3.9 Refresh

Having only just recovered from the panic that the latest wave of link warnings brought, webmasters are facing a new challenge today as Google rolled out its Panda 3.9 refresh. Algorithm refreshes occur routinely which can noticeably affect search results. Unlike previous algorithm updates, Google insists this latest refresh has only impacted 1% of search results.

Panda Refresh Announcement

What is Panda?

The Panda algorithm was designed to lower the rank of spammy websites and reward high quality websites by putting them nearer the top of search results. Panda is routinely refreshed as the algorithm is updated, causing further sites to suffer drops in rankings and traffic.

Will I Be Affected?

Although reports indicate little has changed as yet, top SEOs are speculating that, similar to previous updates, it could take a few days before anyone sees a noticeable difference. Panda measures the quality of a site on good content, trustworthiness, speed as well as other factors. If your website is lacking in these areas or is full of thin, keyword-stuffed content that is of little relevance to your readers, you are likely to be affected.

How Can I Protect My Site?

Industry professionals are speculating that a Penguin refresh be on the horizon, so what can webmasters do to avoid being penalised by algorithmic changes?

• Regularly Review & Analyse Your Site
• Write Unique Content
• Don’t Over-Optimise Content
• Crack Down on Duplication
• Build Authoritative Links
• Focus on User Experience

If you are concerned that your site may suffer as a result of the recent updates, please contact one of our team to discuss how you can protect your rankings and traffic with a comprehensive SEO strategy.