Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster.
There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Google have told us it will come from an altogether more placid beast...
Behold, The Zebra Update!
Looks menacing doesn't he?
But What Will The Zebra Update Target?
Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social...
- Too many retweets with keywords included around a link
- Facebook updates with too many shares from people not in your industry
- Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
- Owning a Pinterest page - brands only use these for SEO benefit no?
If you've been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder. The Big G doesn't want anyone messing with their rankings.
It's time the social web started cleaning itself up, The Zebra Update is coming...
(N.B. The Zebra update is currently ficticious. All comments made here should be taken with a large pinch of salt and then disregarded entirely)
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