Okay so that was a bit of a whopper… my cats smells of cat and my mobile is just fine, just not as cutting edge as the one an average 13 year old has. It rings, what more would you want?
If you clicked through and read this message it goes to show how important first impressions are. You were intrigued by what you might read and took the plunge.
Optimising your website should be getting the same results. People are drawn by intrigue and curiosity. Unlike my normal smelling cat that will stalk anything for seemingly hours, humans have a low concentration span and want websites to hit them immediately. Bang! Right into their heads to digest as they wish.
Multivariate Analysis M-VAP: amateur psychology, great results
You can’t spend ages on consumer panels, conduct lengthy interviews, read in-depth analysis and certainly not start psychologically profiling your visitors and determining what makes them click.
The best approach is to try multivariate analysis M-VAP. Here at The WebMarketing Group we are professionals at this, we like to mash things up, test, analyse and crunch statistics (and at the end of the day retire to a darkened room).
We love M-VAP as it gives a huge insight into visitor behaviour and best of all can map plans for how best to convert visitors into customers.
How does it work?
Multivariate analysis in a nutshell works like this:-
- identifies simple variations/changes/tweaks to key website components such as the banner graphic, calls to actions, positioning of promotions, text volume etc
- runs a test against a portion of your live site traffic and analyses which variations work better
- crunches, dissects and does thorough post mortem on the results and comes up with tangible, realistic and actionable changes to increase visitor conversion
Still with me?
Not sure which image represents you most? Scratching your head or planning your next move?
It’s probably likely that you saw these images and wondered what Dubya has to do with a cat, again the intrigue factor. Multivariate analysis at work again.
Talking it through would be best, our sales team are experts at explaining the wonders of M-VAP.
Contact us now or call 0845 555 5040 and we can highlight the benefits of M-VAP.
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