Everyone loves statistics and here are some insurance related figures to give you some insight into the online insurance market:-
- Online insurance gets 40% of its traffic from search
- 4 of the top 5 search results point to comparison sites
- Online insurance is smaller than Banking & Finance but 5 times bigger than utilities
- Motor insurance searches have trends that peak in the lead up to new registration issues twice yearly
- Increased search for motor insurance in March to September increased due to scrappage scheme
- Travel insurance seasonal is again seasonal with ski and summer holidays triggering peaks
- Insurance search peaked much later this summer as many waited for last minute deals due to financial worries
- Travel insurance searches slumped as more people took domestic holidays due to the recession
- Comparison sites used heavily for pet insurance
- Life insurance not used widely on comparison sites
- Search for life insurance also used keyword of quote – but not used in pet insurance
- Brand searches most important in motor insurance (>40%), home (40%), travel (<40%), other (ca. 35%) and health (<10%)
- Searches using compare up by 92%
- Searches for cheap down by 32%
- Best offline marketing channels largely broadsheets such as Daily Telegraph, Times, Sunday Telegraph, Sunday Times, Independent.
- Online marketing channels show different patterns – people access Daily mail online and more tabloids
- Online insurance has had social media success – Compare the Market vs. Compare the Meerkat – used social media for the latter and significantly expanded the former through Facebook success
Understanding online insurance statistics and trends
Those are all wonderful insurance statistics but interpretation and application is the key factor.
Here at The WebMarketing Group we have huge online marketing experience. We can turn these stats to your advantage and suggest ways of increasing your online visibility and presence. Our proven track record of successful search engine optimisation (SEO) can help develop your website.
Consider bolting on for example
Long Tail SEO LTaS, use this tried and tested process to capture larger market share by moving away from highly competitive keywords.
Use our exemplary
content writing services to draw both visitors and search engines, remember search engines are text readers and visitors want to be as informed as possible.
Multivariate Analysis M-VAP could potentially help. Insurance is sadly one of those industries where people want results quickly, if possible without complex requirements at the quote stage. Are you losing potential conversions due to a simple design issue?
Whatever your needs we can help with your online marketing needs.
Tagged with :