Online reputation management is currently rising and is set to continue to develop.
With the exponential growth of social media, companies are beginning to realise that they have to become involved in social media.
While a full social media campaign can at times be daunting – social media is largely free but requires expertise and people resources – companies are acutely aware that as a minimum they need to be monitoring social media networks for what is being said about their company and brands.
The chart below shows how online reputation management has grown as a search query in Google. From complete obscurity in 2007, online reputation management has grown significantly with a 41% increase in 2009 alone.
Online reputation management requires time and expertise but once up and running can be a very effective marketing tool. You can identify the brand lovers and engage with them and equally you can try and convert any dissenters. Extreme negative sentiment can also be championed by trying to directly answer any criticism.
We recently reported that brand conversations do not always carry sentiment, neither positive or negative, but that these conversations are often information sharing or requesting. If you can tap into these conversations and be an excellent information provider, then your online reputation will greatly increase.
We have a suite of online reputation management software that we use to great effect to monitor and track social media network conversations. Add to this an office full of Gen Y’ers who devour social media and know how to track online conversations and we’re well placed to run your online reputation management canmpaigns.
Contact us now or call 0845 555 5040 to discuss how we can help you.
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