The pet industry in the UK continues to grow with an estimated 43% of households owning a pet.
As a nation of animal lovers the pet product market in the UK is huge. Despite our love of animals, tightening budgets have led to a growing number of pets being abandoned.
Pet products online – competitive advantage
Retail pet sales have been hardest hit but online pet sales are riding the storm better as they can:-
- transfer ‘brick and mortar’ cost savings to customers
- offer bulk purchases
- connect like minded people
Online success
Taking the above points, it is worth looking at how you can work to improve your online success.
- ensure you let customers know that you are transferring savings on to them. Avoid words such as ‘cheap’ and ‘bargain’, our pets are loved and no one would want to dumb them down
- try to offer bulk options that retail stores steer away from
- look to build customer interaction through feedback, comments and forum like qualities. Pet owners like to talk about their pets and the products they but for them
- make sure your delivery terms and conditions are prominent
- tease that little bit more from your customers… look to reduce delivery costs if they spend a certain amount and add functionality in the shopping cart to let customers know that if they spend a bit more delivery will be waived
- build your marketing database with opt-in email newsletters and product updates
- add full product information, online shoppers like to be fully informed and research thoroughly before making a purchase
Overwhelmed?
Here are The WebMarketing Group we excel at making you succeed online.
We offer a full suite of SEO tools and services to improve your online visibility and are always open to a no obligation chat to see how we can help.
Contact us now or call on 0845 555 5040 to discuss your requirements.
Tagged with :