Since the release of Penguin, the SEO world has been hot on the topic of how best to deal with the algorithm update that devalues certain link building tactics. Old link building methods have to be revised and new SEO strategies have to be adopted in order to pander to the Penguin. With new challenges facing the industry daily and the threat of Google Zebra to follow, it’s time for websites to clean up their act.
Build Quality Links – Link quality is more important than ever following the Penguin update which was designed to combat web spam. Building relevant links will ensure you have a natural-looking link profile that will benefit your site in the long term. Look for sites with similar themes and keywords that you want to rank for.
Clean Up – Inorganic links can result in your site being quickly penalised. If you haven’t been caught out this month, chances are you will be caught out the next. Clean up your spammy links and don’t link to non-topical websites.
Link Variety – A varied link profile is the key to post-Penguin success. Try to obtain a variety of links from content links to footer links, image links and resource links. Mix up your tactics for acquiring link from niche sites by getting involved in guest posting, creating your own microsites and continually building relationships with bloggers in your niche.
Diverse Anchor Text - Include a good mix of branded anchor text and target keywords. Use keyword variants, link sentence sections and use the URL itself to ensure a natural-looking anchor text profile.
Guest Posting – With Google pushing authorship, it’s a good idea to get guest posting. Ensure your guest posts are in keeping with your niche and the sites you choose are of a high quality and relevant to your own.
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