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Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month. more...

Do Press Release Links Really Benefit Rankings? There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Despite the fact that Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise. more...

Preparing for Mobile Ecommerce in 2013

People are going to search for your products in a different way; be ready.

The last year was highly significant in the world of online retail for two of reasons; it established the fact that people were now keener than ever before to use their smartphones rather than spend time on their laptops or computers, and drilled home the importance of brands putting their retail outlet in customer pockets. For this reason, if you own an online based business, or are marketing for one, looking into the possibility of generating money through mobile ecommerce is a very good idea indeed. It does require some extra thought when it comes to mobile SEO however, as things aren’t necessarily going to be the same anymore. mobile ecommerce search infographic

The main reason that things can be a little different is quite simply the smaller size of the screen on a smartphone. It has a knock on effect which changes how you should optimize your site and products. The issue is that people are reluctant to attempt to search through a whole website, which is intended to be displayed on a laptop or desktop; things can be pretty awkward on a small screen.

There are three ways in which online retailers are combatting this problem; they are optimizing their products to appear in search engine ‘shopping’ searches using Google Base, having mobile versions of their websites, and launching their own apps. The last two can be more complicated, but ensuring that your products rank well in Google’s product search is a little easier. It’s also effective, because many mobile shoppers will search for what they need this way, rather than going through lots of sites.

How to Rank Products Well

• Make sure you’ve got an accurate and strategic title, just as you would for any other form of SEO. Fit keywords in here too.

• Google will rank the same products in order of price, so while this isn’t something you might have control over, the cheaper the product, the higher it is likely to get.

• The description is absolutely vital. Just as you’d spend time optimizing a landing page, you should do so for product descriptions. Phrase rich content will certainly help.

• Google merchant center gives you lots of data input options. The more information you can give to it, the better rankings will be. It’s not essential to fill everything out, but do whatever you possibly can.

• Make sure that your content is current. Just as with everything else, Google loves things that are fresh and new, so making sure that your descriptions are up to date, and are updated from time to time will help push your products ahead of the competition.

• You might not have a huge amount of control over them, but product reviews are one of the major ways in which Google ranks things. Encourage users to review products, and they should rise above the competition. Google does of course favour reviews in Google Checkout, so focusing on this could result in success.