Recent reports show that Search Engine Optimisation (SEO) outsourcing is increasingly coming home and that less is going down the offshore route. Traditionally, lower costs have tended to drive SEO offshore and there have been key benefits in going offshore for larger companies with a high SEO work load.
However, for small to medium-sized companies it is much more cost effective to use domestic SEO. This article does not intend to discredit the offshore SEO industry, as with any business there are good and bad operators.
Listed below are some of the key issues that make domestic SEO more successful, both in quality and speed of turnaround, ultimately leading to a more cost-effective SEO campaign.
- Language Barriers – no need to formulate style guides or build lengthy specification documents. These could have a hidden cost as you may to build these documents internally and not reflect the true cost of SEO.
- Domestic Knowledge – domestic SEO will have an inherent knowledge of the products, sectors or services your company and website are targeting or offering. This knowledge is difficult and expensive to export and can result in lengthy training in your efforts to transpose this knowledge.
- Ethics – domestic workplaces are regulated with minimum wages, contracts, health and safety procedures and many other benefits we take for granted. Offshore SEO could potentially place your company in an unethical position alienating your customers and stakeholders.
- Time & Geographical Issues – work the hours you want with domestic SEO and visit your SEO provider.
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