Here at The WebMarketing Group our services and products are always expanding and now include social media optimisation (SMO) in addition to search engine optimisation (SEO).
Our SMO and SEO products share the same goal. They work to the same objective: enhancing your online presence and increasing your website visibility.
The illustration gives a clear overview of how we work to make everything funnel and channel attention back to you. We operate on a “you” centric approach, “you” being your website, your company or brand.
- One of the major players in our SEO range of tools. Search engines feed off links and reward websites with a large number of inbound links from other websites.
- Search engines view links as indicators of popularity. If one site recommends another through linking, search engines will recognise and reward that giving you better positioning in search results.
- While we mentioned a “large number of inbound links” we concentrate exclusively on quality inbound links. Relevancy over numbers always wins. Hundreds of irrelevant or weak inbound links cannot beat our approach to quality. Our links are carefully selected to gain maximum benefits to your website.
- “Content is King” cannot be stated enough. Compelling, attractive and relevant content writing is a fundamental part of SEO.
- Placing content writing at the top doesn’t negate the value of all the other processes but shows that SEO needs an integrated methodology, one that we’ve mastered by combining all processes. Content is loved by search engines and slots in well with other SEO processes… if your website has good content then others will naturally find you appealing and will want to link.
- We have an office full of creative writers who are fully experienced in all aspects of SEO. Our writers are all in-house and craft excellent copy using keywords and create fluid, interesting and search engine friendly articles.
- Possibly one of the more technical services we offer but one that can help with conversion rates, reduce bouncerates and looks at how subtle design tweaks can improve your website’s ROI.
- This is most applicable to sites that have already invested in SEO, are using PPC or are simply such a large brand that traffic just falls their way. Typically the scenario may be that you are having huge traffic coming to your site, but conversion into sales, subscription or other measurable isn’t happening.
- M-VAP looks at your website design and collectively we decide on key aspects to change and test against a portion of your live traffic. We then put our analytical heads on and work out what has had best results.
- The beauty of the process is that it is not you, your website designer nor us that makes that judgement. By testing against live traffic it is your visitors that decide what works best. Visitor/consumer empowerment at its best.
- Our long tail keyword SEO techniques move you away from using “vanity” phrases that are highly competitive and typically have a low ROI.
- We look to use longer keywords that can help you capture search engine query share. Add to this the fact that internet users are getting smarter and using longer search queries, and LTaS is a very clever process in our SEO toolbox.
- LTaS again works well with content writing and link building. Writing strong and relevant content against traditional SEO keywords is harder and rarely makes a good read. Our content writers can really get their creative juices flowing when using long tail keyword SEO and others will again want to link to good sites.
Four processes covered and guess what… they all point to you.
- Gives you the opportunity to shout about yourself again. But as with all SEO, relevancy is the key. Shouting in a void or to the wrong people achieves nothing.
- We take your news, product updates, offers and anything you want to brag about and release this information in a press release format to a range of sources. Again we work with quality over quantity, we research our audiences and find where the best fit is to drive attention back to you.
- We select sources that will have follow links in their releases so that our online PR works to build your links.
Clever stuff, you are still the focus and we use our content writing skills to craft excellent articles that increase your online presence.
- Still not convinced about what we can offer?
- Our free site analysis is a good start point for us to get working together. Drop us a line and we’ll take a look at your website and have a no obligation chat about how we can help improve your online presence. We’ll break it down into actionable points and further demystify the whole process.
- We build a custom article, using all our content writing and SEO skills and host it on one of our websites that already rank high with search engines.
- The article will have the same design and feel as your existing website and anyone following links from this landing page go directly to your site, unaware that they have moved from another site.
- This way you get instant traffic and because it is on an already popular site, search engines will crawl and index your site against your keywords very quickly.
- We are sure this works... we put our money where our mouth is on this service and if you it doesn't rank on page 1 of Google UK in 28 days - you don't pay.
- Arguably considered one of the “safest” ways to dip your toes into social media.
- LinkedIn presents a corporate feel networking site that allows you build your own and company profile for others to see and interact with.
- We develop you online profile on LinkedIn, search for an import contacts and start you off with social media. We identify relevant groups to work with and follow and will create events and discussion groups that create a buzz around you.
- You can’t read or listen to any media without hearing about the Twitter explosion. Twitter is one of the leading social media channels that allows you to create an inbound marketing channel.
- We build your Twitter account, customise your graphics, find followers and start following others in the blogosphere. We listen to the community and see where you brand, company or competitors are engaging and start the conversation.
- Through Twitter we’ll release regular tweets that talk about you and your company and this engagement aims to drive traffic back to your site.
- Our other preferred social media channel.
- We’ve identified that Facebook is another excellent social media channel to help develop your online presence. Facebook offers a good ROI and can help build your visibility but as with other social media channels can be time consuming.
- We save you time and develop your Facebook account with a company or brand page that customers and fans can follow. We optimise this account and regularly post information and updates that your fans will also receive.
Everything points back at you – all of our processes clearly have one goal, they target traffic and interest back to you.
The ball is now in your court, we’d love to hear from you.
Contact us now or call 01733 371750 to discuss how we can make you the focus of our attention.
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