A recent SEOmoz study has uncovered some interesting information regarding alt tags, indicating that they are surprisingly very important in rankings.
In a nutshell, SEOmoz results suggest there is significant ranking potential for pages that use alt tags for images with the keyword as the part of the alt text. Compared to those who don’t use keywords, or even use alt tags, there is a real sense that this could be something worth looking into as you drive your SEO campaign forward.
With this in mind, it might be worthwhile taking a bit of time to ensure your images have the appropriate and relevant alt text, with the keyword in that you are optimising for. Ensure these images are placed on equally keyword rich internal pages of your site.
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