SEOmoz has made Followerwonk available to SEOmoz Pro members. Following SEOmoz’s acquisition of the social analytics company back in June this year, SEOmoz is keen to fully integrate the service with their own search optimisation software.
In an attempt to create a more “unified analytics experience”, Rand Fishkin announced that Pro members can simply head to Followerwonk.com and connect their SEOmoz account to gain instant access to the PRO version of Followerwonk.
Anticipating an influx of users thanks to the merger, SEOmoz have been working tirelessly to complete a seamless integration and upgraded infrastructure that is intended to support over 20,000 SEOmoz Pro members.
What is Followerwonk?
Followerwonk is an analytical tool that can help companies to find their target market on Twitter. Using follower segmentation and social graphs, businesses can compare, analyse and track Twitter users to help them find influencers within their industry. By comparing their social graph to competitors, brands can determine how far they have to go to stay ahead of the competition.
Targeting new influencers can help companies to increase their social presence and brand awareness. By using a combination of Twitter tools, companies can now track the influence, traffic and growth with a comprehensive overview of the success of their social media campaigns.
If you are interested in learning more about how you can use social media optimisation to increase your online presence and drive traffic to your site, speak to one of our social media advisors today.
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