A recent article posted on the BBC business site highlights that while the current economic climate provides some barriers to entrepreneurship, it also somewhat contradictorily provides an excellent opportunity for development as the playing field has never been more level.
An area that is benefiting from the current economic downturn is web marketing and building online visibility. For companies to survive and prosper requires a huge range of skill sets and the ability to identify best paths and options to be taken.
Having a website is one of those key options that is needed and a recent survey found that that as many as fifty per cent of companies do not have websites.
The main reason some companies do not have a website is that the skills and resources do not exist within the company and finding those external skills can be too much of a challenge to companies.
Avoidance is not an option. The playing field as stated is level and companies must be proactive in developing their online presence.
Developing an online presence and enhancing your online visibility is key to success.
Here at The WebMarketing Group we have the full range of skills needed to help build your online presence. We start at the web design stage and build our websites with the added and significant knowledge of search engine optimisation (SEO) to make sites work fully and be well indexed by search engines. A common online marketing mistake is to distance design from functionality – to develop an all dancing and singing website that has little consideration for search engines or end users.
Online is flourishing with internet users turning online more and more to make significant proportions of their purchases online. For greater success, companies must develop their website presence beyond the traditional out of date information portals that give brief insight to the company in the form of brochures. Content must be constantly refreshed and updated to not only attract new and returning visitors but must also work to draw in search engines.
Another common issue is that companies hesitate or flounder under the misconception that they must do everything in one go – launch a website, create an ecommerce site, dive into social media, start online press releases and the such. Developing and online presence is a long term plan and an effective SEO agency will be able to build your presence in small, easily digestible modules that work collectively to build your visibility.