Ever wondered what these icons are for?:-
These are social media bookmarking icons that will help your site develop social media optimisation (SMO).
If you want to develop your social media optimisation you should consider adding bookmarking functionality to your website as they can help to build your online presence and visibility.
Social media – researching and knowing your audience
However, given the huge growth in social media it can become somewhat overwhelming deciding which bookmarks to add. Each social media channel attracts different audiences so deciding which bookmarks to add is the start point. Too many and you can begin to lose the focus, too few and you risk losing the potential of social media marketing.
Social media optimisation starts with understanding who your audience is. Every company, service offering and brand will have a different audience. Here at The WebMarketing Group we are SMO specialists and we start our social media optimisation campaigns by carrying out a through audit and analysis of where you fit into the social media world. Our ultimate goal is to direct all traffic from all of our services back to you.
SMO and SEO – making you the focus
The illustration below shows how we combine search engine optimisation (SEO) and SMO to make you the focus of our work.
Social media bookmarks – spread the word
Social media bookmarks allow visitors to your site to click on a selected bookmark and add a link on their social media channel. The advantage of this is that it will make your site more “sticky” as they will then see that link at a later date when logging into that account.
Other advantages of social media bookmarking are that:-
- If someone comes across your website and finds your content, products or services of value then they can come back and visit your website later, as discussed above this make “sticky”, visitors may revisit you at a later day
- If a visitor is in a hurry they can bookmark for a later date, this can help counter bouncerates as they can then revisit when they have time
- Assuming that the visitor bookmarks on a social media channel that they share with followers, fans, colleagues or internally within their company then there is the potential of viral marketing. Virtual ‘word of mouth’ where people spread the value of your website among an audience that shares their interest - you
Social bookmarking – more than storing information
As discussed, social bookmarking is far more than just a way for users to store, classify, share and search sites.
Is there any SEO value in social bookmarking? Yes, the more people that start adding your bookmark on their social media channel, then not only will the word start to spread, but your online presence as whole will develop.
Take Delicious as an example and a website selling designer trainers. Assume there is a trainer fan out there, regularly searching for, tracking and collating information about designer trainers. You sell designer trainers, the fan visits and bookmarks your site along with numerous other sites of relevance and similar interests. By collating similar information this set of bookmarks could become a microsite of high relevance to your sector and visitors will come across your site through this channel.
Not all bookmarking site carry page rank as they don’t all have follow links but ultimately they will send traffic your way as well as possibly link juice.
Overwhelmed?
Here at The WebMarketing Group we’ve got social media optimisation and social media bookmarking covered.
Contact us now or call 0845 555 5040 to discuss how we can help.
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