Okay so we don’t have Ford’s budget. Despite the economic downturn and the near collapse of the automotive industry, we are all somewhat (or significantly) less cash rich than Ford.
However, Ford’s use of social media as a marketing channel is one that should inspire us all. It shows the clear and present need for social media optimisation (SMO) and how we should all be using social media as an inbound marketing channel.
The slideshow below shows how Ford have carried out their social media optimisation (SMO) campaign and highlights some of the triumphs.
Perhaps the biggest success they had was in their drive to “humanize” the company. Social media is all about engagement and conversations and this approach made their social media interaction attractive to their end users. It also helped to convert social media users into customers.
Social media optimisation (SMO)
Here at The WebMarketing Group we carry out social media optimisation (SMO) for our clients to include Twitter, Facebook and LinkedIn. Twitter is currently proving very successful and we are driving quality traffic to our clients’ sites. Twitter as a referring source is overtaking sources such as Yahoo and Bing.
Contact us now or call 0845 555 5040 to discuss your social media optimisation (SMO) needs.
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