In a recent MSN publication, successful entrepreneur Deborah Meaden shows just how important it is to have a business plan, and her top tips mean getting your company online could be very positive for your business.
In the midst of a credit-crunching economic downturn, businesses need to do all they can to stay afloat. If you know how to compete online though, you already have an advantage over many of your competitors. The internet is an undeniably powerful medium and yet there are still many businesses that haven’t looked into the online benefits.
However, even for those that have some online marketing ideas, it is never just that simple as setting up a website and seeing an increase in sales. As Deborah Meaden explains, you have to have an online strategy that requires planning, preparation and foresight.
Here’s an overview of Deborah Meaden’s top tips for making technology work for you:
- Outsource Web Design – Never make the mistake of thinking your business can create its own website. You might think you’re saving money, but in truth you’re just creating more work for yourself and external experts can provide professional services at a cost-effective price. If you don’t have a specialist in the web design field, always outsource and watch your online presence grow.
- Stick To A Brief – Work with your website designers to make sure that the finished product meets your brief specifications. Remember that the site should make things easier for your customers, as well as looking good. As a business, try and visualise it from the customer’s perspective – what would you want to see when you land on the page?
- Put The Customer First – Be wary of showing a lengthy “rags to riches” story on your site – the customer will get distracted from buying your product.
- A Worthwhile Investment – Despite these hard times, it is worth setting some money aside for the Internet. Keep up with your online presence and you will be sure to reap the rewards, comfortably seeing you through the recession.
- Don’t Overlook Existing Technology – Sending emails are low-cost marketing tools, so keep customers up to date about promotions etc. Maybe consider point-of-sale software if you’re a retail business.
- Look At The Essentials – Keep track of stock management, order processing and distribution systems. Consider cost implications of office premises. Perhaps working from home might be more viable?
- Plan, Plan, Plan – Outline a well-structured, cohesive plan to ensure your business runs smoothly. If you’re going to make your workforce mobile, equip them with what they need. Remember, you can email and take a call practically anywhere these days. Decide what your business really needs and get working on it.
- Back Up Your Business – Keep your data and equipment safe and secure. Imagine if your internal computer systems suddenly crashed – how would you retrieve your precious data? Back it up and don’t overlook the old traditional filing cabinet.
- Keep Information Secure – Password protect your data and change your password at least once a week. Lay out boundaries covering the use of the IT system. Also consider mobile phone usage. Taking a phone call on a train might not seem important, but confidential information can be easily picked up by nearby ears.
These are just a few tips to help your business grow. If you’re serious about sales, now is definitely the time to embrace the world online.
Want to know more? View the MSN article here: Technology Is The Key To Your Success
Are you a business looking to beat the recession blues? Talk to The WebMarketing Group today and find out what we can do for you. Click here or call 0845 555 5040
Tagged with :