The WebMarketing Group is one of the fastest growing SEO agencies in the UK, which is illustrated by the fact that in the past three years we have grown from having 50 clients to over 600. Of course we welcome and relish this growth but this has also challenged internal processes, particularly when it has come to tracking and recording clients’ progress by rank checking – an essential part of our work.
In the past rank checking was done manually by WMG staff but as the amount of our clients steadily increased, this became more and more impractical. When this became evident we immediately started looking at alternative methods such as rank checking software. We knew that automated checking was the only pragmatic way to move forward but the first software we used was unreliable and of course this task relies on accuracy and reliability. However, thankfully we then came across a piece of software that has been a real rank checking saviour: Advanced Web Ranking (AWR).
The Benefits of AWR
There is absolutely no point in using rank checkers that show inaccurate results so we were very happy to discover Advanced Web Ranking and find out that it is spot on when it comes to ranking search engine results. AWR has numerous benefits such as the fact that you can schedule it to perform regular updates and even if you switch your computer off overnight the software will continue running as it works on the server rather than individual machines. Advanced Web Ranking is so useful because it allows you to see trends among keywords and to do vital keyword research. It can also be used to produce reports that can be simply emailed off to clients to keep them informed about the progress that we are helping them make.
Advanced Web Ranking has a plethora of other features that we at The WebMarketing Group find incredibly helpful, such as the ability to track Google Local rankings. It is the perfect solution for our rank checking requirements and it has also saved the sanity of our staff, whose manual rank checking woes are now ancient history.
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