Google continues to push the boundaries and focus on developing what they deem to be “the perfect search engine”. But to create something so powerful then they know that it is the extras like Google search technology that help to cement the company's mark as the world’s favourite choice of search engine.
The Google search technology includes things like the very handy PageRank™ fucntion that really changed the way searches are conducted.
Indeed, others try to copy Google’s fast response time and accurate results, yet Google stays ahead of the game by continuing to refine their back-end search technology in order to make the system even more efficient.
The Google search technology software is truly remarkable; it performs a series of simultaneous calculations which take only a fraction of a second. They use more than 200 signals to decide which web pages are the most important and how they should be displayed. They conduct a “hypertext matching analysis” which determines which pages are relevant to the search query. It’s all these little cogs that keep turning in the Google search technology system which enable it to perform so well.
The PageRank technology is unique to Google. It reflects Google’s view of that particular webpage, considering more than 500 million variables and 2 billion terms. That’s a lot of calculating that goes into giving you your little green PageRank score. Important pages receive a higher PageRank and are consequently more likely to appear at the top of search engine results.
Hypertext Matching Analysis is Google’s way of analyzing the page content. This Google technology looks at important factors such as fonts and the exact location of each word. Neighbouring web pages are also examined so the search results really are the most relevant. All this in a matter of seconds; it’s quite incredible, don’t you think?
To continue with Google’s bid for the “perfect search engine” they are also developing new mobile applications and services that allow for greater customisation and accessibility. And it doesn’t stop there; Google is also teaming up with industry leaders to help deliver these services to a global audience.
So, next time you enter a search query into Google, you can be assured that the results returned to you are super accurate, super quick and all because of the wonder that is Google search technology.
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