The Importance of Fresh Content on Your Website

It’s time to get back to the basics here at The WebMarketing Group.  We have a great SEO copywriting team who are all experts in what they do; their lexicon is lavish, their concepts are creative and their wisdom is worthy of applause. 

But they’re not spinning words for the next sci-fi novel.  They’re typing up rich and powerful content which gets the attention of both search engines and website visitors.  We are always pushing the importance of fresh content here at WMG, and it’s our mission to ensure that all of our clients have regular content on the World Wide Web. 

Fresh Content – A Spider’s Best Friend 

It’s a love affair between content and search engine spiders.  They are both in search of each other and they can’t wait until the other comes around again.  A spider is always on the lookout for new content, and content is longing to be crawled.

In the SEO world, it’s really quite simple – the more content you write, the more often the spiders will come back.  If a spider returns to your website and finds new information, it will usually shorten the period between the next time it crawls your site again.  If it finds that your content hasn’t changed, it could do the opposite and not return for a while.

So what does that mean for your website?  It means that the more regularly you update your content, the more often spiders will visit your website.  Therefore, the quicker your content will be indexed by search engines. 

However, the more you post won’t dictate the overall success of your website – it’s important to have relevant and quality content, not just a high frequency of posts.  If the relationship between content and search engines is a love affair, posting poorly written articles once a day is equal to printing a regular dating ad which advertises what an inadequate date you are.  Quality is everything. 

The Benefits of Fresh Content on Your Website

Writing great content that both web users and search engines will love is the key to a successful website.  If you can hit the nail on the head with relevance, theme, context and writing quality then you can start to think about the frequency of your updates.

Here are some of the benefits of having fresh, regular and high quality content:

• Regular content updates will encourage spiders to crawl your site more frequently.

• As a result, your content will be indexed faster.

• Your content could be indexed before your competitors’ content.

• Web users benefit from the latest updates on their favourite products / services / topics.

• Search engines will trust your site as an expert resource.

• Fresh content will build authority into your site.

• Populating your pages with content will help Google differentiate the web pages of your website and index / rank them appropriately. 

• The more content you have, the more natural doorways you create into your website through keyword queries.