Social media marketing and social media optimisation (SMO) are very much in their infancy.
It would be completely wrong for me to start a list of the 10 big mistakes or a best practice guide as the whole social media environment is so fluid that it changes almost daily. Nor would it be right for me to claim I have all the answers, social media requires a good degree of humility and the understanding that every day will bring a new lesson.
Single Most Important Tactic Social Media Marketers Should Put in Place
Slice of humble pie in hand, what I would like to say is that the one thing social media marketers should do is to connect all their social media channels and campaigns.
I have found this myself as I’ve built up my LinkedIn, Twitter, Facebook, YouTube and other social media accounts. Individually all these accounts were working well but they were not working together.
I dug around and found ways to coordinate my social media channels and their respective feeds and the results were far more impressive. Search around the internet and you will find useful tools that will link your social media platforms.
Need some help with your social media optimisation (SMO)? Contact us now or call 0845 555 5040.
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