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Networking Brilliance on LinkedIn LinkedIn has come a long way in the past ten years. In seven years its user base grew to 100 million, after nine years this doubled to 200 million. As a social network geared specifically towards businesses and professionals, it has helped to revolutionise the way we think about online networking. more...

How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Top Tips for an Efficient SEO Content Strategy

Whether or not you have come to blows with the formidable Google Panda, chances are that by now, you have heard of him and know just how important quality content creation is to your site. Not just well-written, carefully optimised content but valuable, linkable, relevant, multimedia rich content that reflects well on your site’s authority. If your content is lacking in terms of quality, there are some efficient ways to get your site up to standard with the content assets you already have and save money in the process.

Content Strategy

Recycle Content

If you already have a well-established brand or website, it is likely that you will have oodles of content lying around that is relevant to your business. It may be outdated, poorly written or a little dull. The point is that, with a little work, it has the potential to become great content. Content is King for SEO, so recycling old content and turning it into fresh, exciting and valuable copy can save a great deal of time.

Research Competitor Content

Time invested in competitor content research can actually lead to the development of a more efficient content strategy. Once you have established the level of content quality on competitor sites, you will know how far you must go to surpass it. This will ultimately provide you with a clear and focused SEO content strategy for becoming the most authoritative site within your industry.

Improve Content Assets

New additions to your content assets should offer link-worthy copy or multimedia content. This valuable content should naturally attract links and subsequently traffic in the long term, not just immediately after publication. The best way to achieve this is to automatically promote content assets through social media channels and ensuring it has something of value to offer the user. For example, free downloads, online tools and helpful video guides all make for attractive website content.

Invest in the Best SEO Copywriters

Investing in highly qualified journalists and specialist online copywriters can save you time and money in the long run when it comes to an efficient content strategy. Anyone can shove a few keywords into some basic sales copy, but it takes real skill to write enticing copy that favours both the reader and Google.

If you are concerned about your current content strategy, give us a call today to discuss how you can blow the competition out of the water with the power of words.