Whether or not you have come to blows with the formidable Google Panda, chances are that by now, you have heard of him and know just how important quality content creation is to your site. Not just well-written, carefully optimised content but valuable, linkable, relevant, multimedia rich content that reflects well on your site’s authority. If your content is lacking in terms of quality, there are some efficient ways to get your site up to standard with the content assets you already have and save money in the process.
If you already have a well-established brand or website, it is likely that you will have oodles of content lying around that is relevant to your business. It may be outdated, poorly written or a little dull. The point is that, with a little work, it has the potential to become great content. Content is King for SEO, so recycling old content and turning it into fresh, exciting and valuable copy can save a great deal of time.
Research Competitor Content
Time invested in competitor content research can actually lead to the development of a more efficient content strategy. Once you have established the level of content quality on competitor sites, you will know how far you must go to surpass it. This will ultimately provide you with a clear and focused SEO content strategy for becoming the most authoritative site within your industry.
Improve Content Assets
New additions to your content assets should offer link-worthy copy or multimedia content. This valuable content should naturally attract links and subsequently traffic in the long term, not just immediately after publication. The best way to achieve this is to automatically promote content assets through social media channels and ensuring it has something of value to offer the user. For example, free downloads, online tools and helpful video guides all make for attractive website content.
Invest in the Best SEO Copywriters
Investing in highly qualified journalists and specialist online copywriters can save you time and money in the long run when it comes to an efficient content strategy. Anyone can shove a few keywords into some basic sales copy, but it takes real skill to write enticing copy that favours both the reader and Google.
If you are concerned about your current content strategy, give us a call today to discuss how you can blow the competition out of the water with the power of words.
Tagged with :