A modern day marketing strategy needs to incorporate all the necessary digital elements in order to reach and connect with your target market. In the digital age, consumers need to be able to see your product, learn about it, experience it and ultimately buy it. And when the 21st century audience is mostly comprised of internet savvy shoppers who are all versed to varying degrees of the digital dialect, you have to be able to grab their attention and hold it. This means optimising your marketing strategy for the digital world and making it appealing to a digital populace.
Goal Setting – Before you begin to enter the world of digital marketing, you need to set your goals. What exactly are you trying to achieve? Just because everyone else seems to be jumping on the viral video bandwagon doesn’t necessarily mean it will be suitable or financially viable for your business. Determine whether you are trying to increase online sales conversions, build brand awareness online or attract a new target market with your persona.
Market Research – Great marketing is always based on great research. Just as with traditional marketing, digital marketing requires you to research the habits, desires and location of you brand personas. Using your traditional market research, you can take this to a digital realm by split testing landing pages to see which fares better in helping you to achieve your marketing goals.
Track & Monitor - Create a method whereby you can measure the success of your digital marketing strategy. Use the free tools provided by Google, such as Analytics, and consider outsourcing your SEO needs to an expert SEO marketing agency. Use the data to continually adjust and refine your SEO and digital marketing strategy to find one that works for you.
SEO Strategy - Implementing an effective SEO strategy should be part and parcel of your digital marketing campaign. Search Engine Optimisation will make your marketing activity visible to search engines, which will in turn make it available to your target audience. There are many things to consider when implementing SEO correctly, such as:
Implementing SEO in Digital Marketing
• Producing great content; this will be better trusted by search engines and more enjoyable for your readers.
• Researching and optimising your site for relevant keywords.
• Embrace social media – although not strictly a part of SEO the two are overlapping to such a degree that it’s quite hard to have one without the other. In addition, social media provides invaluable advertising resources.
Vague is OK but Precise is Nice
Your digital marketing strategy will ultimately rest on one thing – being able to identify and reach your target audience. Marketing to too large a sector online, or trying to sell too vague a product, will only result in failure. SEO can play a vital role in any comprehensive digital marketing strategy, by defining your market niche whilst simultaneously capturing the attention of that niche and maintaining it.
Infographic source: Pixaal
If you are in the process of implementing or changing your digital marketing strategy and need some expert SEO advice, talk to us today to find out how your content, site optimisation and social media strategy can be tailored to produce the results you need.
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