Search engines are changing the way they produce results and we will start to see a much more personalised search query response. This means that if you type something into Google, it will return highly accurate results related to what it believes you’re specifically looking for, to help make your search query much more relevant.
How Does It Work?
Search engines will realise what it is that you’re looking for and provide personal search results based on your personal previous search history. Search engines like Google are set to become like an extension of our own minds – knowing what we want and what we expect to see.
So, is this too close for comfort? Some might argue that they don’t want Google gathering previous information about our user behaviour and using it to ascertain results. However, to those who just type something into the search engine and expect to find what they want almost immediately, this is going to be your new best friend.
The Impact On SEO
Of course, one must consider the impact of this behind the scenes. The SEO analysts who spend every day studying Google rankings will want to know how this change will affect their work. Indeed, one might think more personalised results would make things easier for ranking purposes but if you have a site optimised for a specific keyword and not everyone sees the same results and ranking positions when they type in a search query, surely this is going to make it harder for SEO gurus to effectively produce their search engine optimisation strategy? Anyone involved in SEO will know just how crucial the Google ranking is.
Too Controlling?
Some people might say that Google is trying to control the human being’s thought process, and natural thought expression is going to be suppressed with this new personalised search idea. Google is trying to tell us what we want, when in reality it might be something completely different.
More Work For Search Engine Optimisation Specialists
One has to question if search marketing is going to have to change. Without seeing Google implement these personalised search changes, it is hard to know just what needs to be changed in a search engine optimisation strategy, yet it seems only logical that Google has taken the impact of this personalised search into consideration. They’re not going to introduce something that has even the slightest potential to undo all the hard work that SEO analysts undertake. However, one thing this new personalised search is going to mean is that SEO gurus are going to have to study analytics more, looking at bounce rates, traffic levels etc. Perhaps Google’s intention is to make the true SEO experts excel and those who are only half-hearted about it will fall by the wayside.
In essence, improving your long tail search engine optimisation strategy should be of significant benefit to the evolving search engine, and there is the knowledge that this new personalised search will make spamming results more difficult, so this will please many users. Google is focusing heavily on reducing the amount of spam.
Only Time Will Tell…
Of course, this new personalised search idea is all very clever stuff and we might have to wait a while to see it, but be assured that it is in the pipeline.
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