A prominent online pharmaceutical retailer came to us for advice when they found they had been hit with a manual penalty. After seeing a drop in their traffic and rankings, we recommended a comprehensive site cleanup to get the site back into Google’s good books. Following a thorough back-link profile cleanup and implementation of a post Penguin link building strategy, WMG successfully managed to revoke the manual penalty against the site:
What is a Manual Penalty?
Manual penalties are not to be confused with Penguin algorithmic updates. A manual penalty will be the result of Google directly penalising your site should they detect unnatural links. The easiest way to detect whether you have been penalised is to log into your Google Webmaster Tools and check for a message like this:
Manual Penalty Recovery: A Case Study
When sites receive a manual penalty, they must ensure their site complies with Google’s Webmaster Guidelines before submitting their site for reconsideration.
This particular manual penalty was enforced as a result of the detection of unnatural link building practices. As Google wants to preserve the quality of its search results, it must penalise sites that attempt to manipulate rankings through black hat SEO practices. Some sites may unwittingly find themselves hit with a penalty if they have left their link profile to go to seed. Stringent monitoring of your site is essential to ensure it remains in keeping with Google Webmaster Guidelines and is not subsequently penalised.
• Developed a link pruning strategy
• Advised client on removing site-wide links
• Removed network of links
• Conducted back-link cleanup of links deemed unnatural
• Submitted site for reconsideration
If you have been issued a manual penalty by Google and are unsure of how to amend your site before submitting it for reconsideration, talk to our SEO specialist team today and find out how to have your penalty revoked and your traffic restored.
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