How To Optimise Your Videos More often than not, when you search for something, videos will be high up on the SERP. It can outperform written content and it is a great optimisation tool in itself. But if video is going to be part of your marketing efforts, you need to use some SEO tactics to make sure that your videos do well. more...

Google Related Image Search There’s one thing you can’t blame Google for and that’s standing still. It seems that there isn’t a week goes by when Google doesn’t make some sort of change to the way that we use the platform. Google are continuously trying to make improvements to the interface or roll out new stuff. However, you can't please all of the people all of the time and not every change that they make is going to be seen as a positive by everyone. One of the most recent changes is the update to the Google related image search. more...

Google Hits Yet Another Link Network It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. more...

Increasing Social Media Engagement Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on every social media platform isn’t enough. more...

Matt Cutts: Penguin 2.0 to be Released in Next Few Weeks Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be released later this month. more...