Black Hatter Backlash with Cutts Payday Loan Site
The latest algorithm updates have been put in place to target spammy queries and black hat tactics. However, in a cheeky move, it appears that some black hat SEO has managed to rank on page one for “payday loans” with a blog named paydayloansfrommrcutts.blog.co.uk.
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Local SEO for International Companies
Local SEO is all about ranking highly in local search results, with the aim of pulling in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth.
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SEO in a Content World
It used to be that producing endless reams of content, stuffed with the appropriate keywords, was a viable way of gaining search visibility in Google. But Google’s users began to complain. Watered down content was devaluing their search experience, and Google was losing users as a result. So to address this problem, Google released their Panda algorithm update.
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What Is SEO?
SEO is Search Engine Optimisation. Essentially it is optimising your website so it easy for search engines to crawl, index and understand your content. If the search engines decide your website is trusted and of good quality, relevant content, then they will increase its rankings on the Search Engine Results Page, or SERP.
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